About Vince Servidad
I look beyond the ad dashboard.
I am a PPC strategist and performance marketer working across Google Ads, Meta Ads, creative, measurement, landing pages, and Shopify when those areas affect profitable growth.
Running my own ecommerce business since 2016 taught me the lesson that shapes the work: more traffic is not useful when the offer, margin, conversion path, or measurement is the real constraint.
$2M+
highest monthly ad spend
Direct ownership
Strategy through implementation
- $2M+
- highest monthly ad spend managed
- 10+ yrs
- paid acquisition and ecommerce experience
- 2016
- started operating my own ecommerce business
Why I work this way
Paid growth is a business problem before it is a platform problem.
My route into performance marketing came through technology, creative work, photography, ecommerce, and hands-on advertising. That mix is why I am comfortable moving from an ad account to a landing page, a tracking problem, or a store issue when the evidence points there.
Creative works the same way. Research creates angles and hooks, tests create evidence, and the evidence decides what earns another iteration or more budget. The goal is not to make more marketing activity. It is to make the next decision better.
Read my full journeyHands-on capabilities
The work stays connected.
These are not separate identities. They are the parts of paid growth I can connect when one of them becomes the constraint.
Paid acquisition
Google Ads and Meta Ads strategy, campaign builds, optimization, budget allocation, and reporting.
Creative strategy
Customer and competitive research, angles, hooks, briefs, testing plans, and performance learning.
Measurement
GA4, GTM, Google Ads conversions, Meta Pixel and CAPI, primary events, values, and validation.
Conversion
Landing pages, product pages, forms, checkout friction, Shopify CRO, implementation, and testing.
How I work
Clear target. Direct ownership. Better decisions.
- 01
Define the business result
The primary conversion, its value, acquisition target, budget, and reporting source come before the channel plan.
- 02
Own the implementation
Strategy stays connected to the ad accounts, creative testing, measurement, and focused post-click work instead of disappearing in handoffs.
- 03
Make the next decision clear
Every review should end with a useful action: scale, hold, revise, fix the constraint, or stop what is not working.
Your account
Find what is actually limiting growth.
Send your site and current setup. I will start with the likely constraint instead of a generic sales call. If paid acquisition is not the main problem, I will tell you.
Send Site & Current Setup