Facebook & Instagram Ads
Lower your cost per sale. Stop paying for clicks from people who will never buy. Written, designed, and run so every dollar finds a real buyer.
Marketing isn't just budget and creatives. It's your store, your pages, your copy, your design, your tracking — working as one system. When one piece is broken, ads burn money and everyone blames the ad guy.
I fix the whole system, not just the ads.













Across Meta and Google since 2015 — for ecom, services, lead gen, and nonprofits.
Built with my own money, not clients'. I eat my own cooking.
After product, shipping, fees, and ad spend. The only number that matters.
Great marketing is ads, store, landing pages, copy, design, and tracking working together. Break one piece and the money disappears — usually blamed on the ads.
Before you trust anyone with your ad budget, you should see proof. Here's mine — raw screenshots, real store numbers, and live projects you can click into.
This is my own store dashboard — not a client account. I built it from zero, funded the inventory, ran the ads, and kept 47% profit margins. When I manage your growth, this is the standard I hold it to.
This isn't client money — I risked my own capital to build this brand. That's why I treat your budget like my own.
Every number here is pulled straight from Shopify, Meta, and Google — raw screenshots, not mockups.
The same system I used here — ads, store, and tracking as one unit — is what I apply to your business.
A brand I built, funded, and scaled myself — not a client project.
After product, shipping, fees, and ad spend. The real number.
Since 2015. Through iOS 14, algo changes, and multiple recessions.
$15K/mo on Meta. Reported 2.1x ROAS — but real profit after costs was zero. Tracking was miscounting sales, the product page was losing 78% of visitors, and the offer had no hook.
Rebuilt tracking so the numbers matched reality. Redesigned the product page around one clear offer. Restructured campaigns to stop spending on people who were never going to buy.
6 weeks later: bounce rate dropped to 41%, real ROAS hit 3.8x, and the brand went from breakeven to $12K/mo profit on the same spend.
$8K/mo on Google Ads generating 'leads' that never closed. Cost per qualified lead was unknown because calls and form fills weren't separated, and sales had no feedback loop back to the ads.
Split campaigns by intent. Added call tracking and lead scoring. Fed closed sales back into Google so bids optimized for real revenue — not form submissions.
Cost per qualified lead dropped 46% in 8 weeks. Same budget, nearly 2x the booked revenue — no changes to the sales team.
Running Google Ads Grant + paid Search for a donation campaign. Traffic was high, donations were flat. The donation page had a 9-field form and didn't explain where the money went.
Rewrote the page around one outcome ('$25 = one week of meals'). Cut the form to 3 fields. Restructured campaigns around high-intent donor keywords.
Donation rate 3.2x'd. Paid Search hit a 17.13x return (screenshot above is from this account).
Unedited screenshots from live ad accounts. Click to expand.
Great ads mean nothing if your store doesn't convert. These are live projects where I handled both the build and the traffic strategy.
Not a menu of add-ons. Ads, store, pages, copy, design, and tracking — all handled from day one.
Facebook, Instagram, and Google campaigns built around the way your real buyers think — not a template copied from someone else's business.
The page is where the sale happens. I fix slow loads, confusing layouts, and leaky checkouts so your traffic actually becomes revenue.
Headlines, ads, product pages, emails — written around proven frameworks that answer objections and move people to buy.
Clean, premium design on your store and ads. Because if it looks cheap, people leave — no matter how good the product is.
Tracking set up so you trust the numbers. Weekly reports in plain English — what worked, what didn't, what we're doing next.
Message me directly on Slack or WhatsApp. Same-day answers. No ticket systems, no account managers, no middlemen.
Five steps. No layers. No busywork. You'll know exactly what's happening and why at every stage.
Walk me through what you're running. I'll tell you the one thing costing you the most money. If we're a fit, we talk next steps. If not, you still leave with a clear answer.
I dig into your ads, store, tracking, and numbers. You get a written report showing exactly where money is leaking — and what to fix first.
Before we spend another dollar on ads, we fix the real problems — tracking, offer, product pages, checkout. No point pouring more traffic into a leaky bucket.
New creatives, audiences, and offers tested every week. What works gets more budget. What doesn't gets cut fast. No guessing.
Weekly update in plain English: what's working, what's not, what we're testing next. Every decision tied to your real profit — not dashboard metrics.
Agencies pass you to juniors. Freelancers only touch the ads. I do the whole thing — and you talk to me directly.
No account managers. No handoffs. The person who's managed $26M+ in ad spend is the same person writing your copy, reviewing your store, and making every decision.
I built my own brand to $1M+ at 47% profit. When I tell you to change your offer, rewrite your page, or kill a campaign — it's advice I follow with my own capital.
Most agencies only touch ads. But if your page is slow, your copy is weak, your design confuses people, or your tracking is broken — the ads take the blame. I fix every piece, so nothing gets blamed and nothing leaks.
A 5x ROAS means nothing if your margins are thin. I optimize for what you actually keep — not numbers that look good in a screenshot.
Different businesses, same principle: spend less to get each customer, keep more of every sale.
Lower your cost per sale, raise your average order value, and turn ad spend into real profit.
Fill appointment books and sell supplements with ads that stay compliant and actually convert.
Generate qualified leads at a cost that actually makes your case economics work.
Sell out events by reaching the right people at the right time.
Stretch every donor dollar further and bring in more donations at lower cost.
Build a steady pipeline of qualified leads so you stop relying on referrals.
Built for Filipinos who want real skills that pay — for your own business, for clients, or both.
Most ad managers have never risked their own money, never missed payroll because a campaign flopped, never eaten the cost of a bad creative out of their own pocket. I have — which is why I care about what lands in your bank, not what looks good on a dashboard.
Started running ads with small budgets. Learned what works by spending real money and tracking every dollar.
Funded inventory, built the store, ran the ads, wrote the emails, handled support. Kept 47% profit margins through every stage of growth.
Now helping brands, service businesses, nonprofits, and lead gen companies grow profitably with the same system I built for myself.
I work with a handful of brands at a time so each one gets the attention it deserves. No assembly line.
I'd rather be honest upfront than waste your time. Here's who I help best — and who I don't.
Ongoing work. One-off audits and store fixes are quoted separately.
No juniors. No account managers. You get the person actually doing the work.
I only take on a few brands at a time so yours gets real focus.
Everything you would want to know before booking a call.
You keep paying for clicks that don't convert. Your store stays slow, your copy stays weak, your tracking stays broken — and the ads get the blame. Most brands I audit are leaking $4K–$18K a month without knowing it.
Your store, pages, copy, ads, and tracking all work as one system. You open the dashboard Monday and trust the numbers. You scale without praying. Your budget finally feels like an investment.
In 15 minutes, I'll look at your ads, your store, and your numbers — and tell you the one thing costing you the most money right now. No pitch, just an honest answer.
You leave with the audit either way. If we work together afterward, great. If not, you still walk away with a clearer picture than you came in with.