Vince ServidadGoogle Ads, Meta Ads and Shopify CRO
Make paid traffic more profitable.
I manage Google Ads and Meta Ads across ecommerce, healthcare, SaaS, events and nonprofits. When the creative, landing page, Shopify store or tracking is what limits sales or qualified leads, I fix that too.
Industries I run Google Ads in
Each one buys customers differently. What a sale is worth, what the platform will approve and how long the buying window stays open all change with the category.
Ecommerce and Shopify
Feeds, Shopping and Performance Max decide what gets shown. The sale is usually lost after the click, on the product page or at checkout.
See the workHealthcare and clinics
Ads have to pass policy review, and bookings have to be counted without sending patient data to an ad platform.
See the workSexual health and fertility
Restricted categories where the wrong wording gets an ad rejected, and the page has to answer what people will not ask out loud.
Digital products and SaaS
A free signup is cheap to buy and often worth nothing. Bidding has to see the stage where money actually appears.
See the workEvents and ticket sales
Demand builds, peaks, then stops on a fixed date. Budget follows the selling window, not a monthly average.
Charity, nonprofit and fundraising
The goal is donations, not leads. What counts is the cost of raising each one and whether the donor gives again.
There are also pages for home services and trades and law firms. Something else? Tell me what you sell and what is not working, and I will tell you whether it fits the work I do. Start Free Review
Different industries, same process
- 01Understand the business
- 02Find the biggest problem
- 03Fix it
- 04Test
- 05Scale what works
- 06Measure
- 07Optimize
Where paid traffic loses money
The waste usually starts with the traffic, the path after the click or the conversion signal guiding the platform.
- Wrong traffic
- The campaigns buy searches, audiences, or clicks that were unlikely to become customers in the first place.
- Weak conversion path
- The ad works, but the product page, landing page, checkout, booking flow, or enquiry process loses the sale after the click.
- Wrong measurement
- Google or Meta optimizes toward the easiest conversion instead of the result that actually matters to the business.
Evidence behind the work
Open the source reports, inspect the storefronts and read what clients said.
Selected figures
- 3.57x
- Conversion value per £1 of Google Ads cost
- $2M+
- Largest monthly ad spend I manage
Sourced
Six-month client account, September 2025 to March 2026
Stated
Across 10+ years in paid acquisition.
Selected client builds
Shopify work you can inspect
Brands I have worked with
Paid media, creative strategy, measurement, CRO, Shopify, and agency support. Freelance and in-house.
Self-initiated technical work
Tools and systems I build
Open-source tools I build for marketing strategy, Shopify operations and implementation.
Marketing strategy & implementation
Marketing Skills
Skills and playbooks for marketing diagnosis, strategy, creative, paid media and CRO.
Explore Marketing SkillsShopify operations & development
Shopify Expert AI Skills
AI-assisted workflows for Shopify operations, audits, analytics and theme development.
Explore Shopify AI SkillsIn their words
Client feedback
Client feedback on communication, collaboration and delivery.
“Vincent went above and beyond and was extremely responsive. I would definitely hire him again!”
veryproperllc · United States · 2024
“Vincent did an awesome job. Any revisions I needed, he was on it. I'd work with him again.”
camrusso · United States · 2024
The message has to work after the click
Each test starts with a customer question. The ad and landing page should answer it together.
Customer research
Reviews, searches and support questions help identify what customers need to know before buying.
Ad and page copy
The ad and landing page explain the same offer, with a clear next step.
Creative testing
Angles, hooks and briefs are tested against a specific question, with results used to guide the next version.
What it costs, and what happens first
Three ways to work together, with starting prices. You can see whether ongoing management fits your budget before we book a call.
Project review
Free
Send your site and what is not working. You get the first problem worth investigating, what I would do next, and whether I am the right person to help.
- Search terms and account structure
- Conversion tracking audit
- Landing page and offer review
Ongoing management
Most commonFrom $1,700 / month per channel
Campaigns, creative and reporting, judged against sales or lead quality rather than the number the platform reports.
- Google Ads or Meta Ads management
- Creative strategy, direction and conversion copy
- Daily log and report access, not a monthly deck
Focused project
Fixed price per project
One defined build: a Shopify store, a landing page, or a tracking rebuild. Scope agreed before work starts.
- Shopify builds and theme work
- Landing pages and conversion rate optimization (CRO)
- GA4, Google Tag Manager, Meta Pixel and Conversions API
Paid-media management is priced per channel. Development projects are quoted separately, and scope and fees are agreed before work starts. Higher-spend pricing details are explained on the relevant service page.
How the first two weeks work
I treat your business with the same care I give my own. We agree on priorities together, and I explain what I recommend and why. You work directly with me throughout. I am based in the Philippines and work remotely with businesses worldwide.
- Days 1–3
You provide the access and information we agreed. I review the current setup, tracking, creative and relevant pages before recommending changes.
- Days 4–7
You receive a ranked list of findings, what I recommend changing first and what I would leave alone. We agree the work and responsibilities before anything changes.
- Week 2
I implement the approved changes that are in scope and set up the agreed reporting. You can see what changed, why it changed and what the data can show.
When the work is not a fit
These conditions limit what I can do or fall outside my services.
You only want the cheapest possible leads, without checking whether they become customers.
Your team cannot share which enquiries became qualified opportunities or customers. I can help improve incomplete tracking, but I still need business feedback to judge lead quality.
You need ongoing video or user-generated content production. I provide strategy, creative direction, copy and static creative, but I do not produce video or UGC.
You require claims that an ad platform does not allow. I will not create or run them.
Frequently asked questions
A few things worth knowing before you get in touch.
Do I need every service, or a long-term engagement?
No, and you should not. A single landing page, tracking fix or Shopify build is a legitimate project on its own. Scope, responsibilities, fees and terms are agreed before anything starts. Buying the full stack to fix one problem is how people end up paying for five things to solve one.
What does it cost, and is there a minimum?
Management starts at $1,700 a month per paid-media channel. Google Ads and Meta Ads together start at $3,400 a month. Above roughly $24,000 in monthly spend for one channel, 3% applies only to the spend above that channel's threshold. Spend is not pooled across channels, and you approve any scale-up before the fee changes. Landing pages, Shopify builds and tracking work are fixed-scope projects quoted separately. The project review is free. If your budget is well below the ongoing number, say so early and I will tell you whether it is worth doing at all.
What happens after I send my project?
After you submit, I review the details. Some projects can choose a 30-minute call time right away. For the rest, I read the brief and reply within 2 business days. We then discuss your goal, current setup, fit and scope. Do not send passwords or account access through the form.
Can you guarantee sales or leads?
No, and be careful with anyone who does. Results depend on your offer, market, margins, site, data and sales process, most of which I do not control. What I will do is agree measurable targets up front and report only what the evidence supports, including when the evidence says the work did not land.
Find the first problem worth fixing
Send your site and what is not working. I’ll tell you what I would investigate first.
Free project review
Start Free Review- 01Send your website, goal and what is not working.
- 02I review the traffic, conversion path and measurement.
- 03You get the first constraint worth investigating and the next step.