What does performance creative strategy include?

Customer research, angles, hooks, offers, briefs, formats, test design, and performance analysis. Asset production is included only when it is agreed in the scope.

Do you implement conversion measurement and attribution?

Yes. I audit, implement, troubleshoot, and validate GA4, GTM, Google Ads conversion actions and Enhanced Conversions, Meta Pixel/CAPI, Shopify events, calls, forms, and bookings where relevant. Attribution is interpreted with platform and business data; no tool provides perfect attribution.

How do you evaluate performance?

Before launch or takeover, we agree the result that matters and how it will be measured. That may be sales, profit, qualified leads, booked revenue, customer value, or another verified outcome. Platform metrics help explain performance; they are not the whole scorecard.

How is the engagement scoped?

Work can be a focused tracking, creative-testing, landing-page, or CRO project, or ongoing Google Ads and Meta Ads management. Scope is based on the current setup, what needs attention, and how much implementation is required.

Can you guarantee results?

No. Results depend on the offer, margins, market, sales process, website, data quality, and execution. I set measurable targets, report what the data supports, and make the next decision clear.

Vince Servidad

Paid Acquisition SpecialistPaid Acquisition Specialist

Make paid traffic more profitable.

I manage Google Ads and Meta Ads for ecommerce and lead generation—then fix the measurement or conversion issue blocking growth.

10+ years in paid acquisition
Highest monthly spend managed: $2M+
Lead gen + ecommerce

Send project details

Ongoing management or a focused project. No fixed package.

Anonymized Google Ads ecommerce account results — Google AdsEcommerce · account period

Anonymized ecommerce profit dashboard — Ecommerce dashboardThis Year view

My working range

Strategy
Campaigns
Measurement
Conversion

Find the real constraint

More ad spend cannot fix the wrong constraint.

I review traffic quality, offer, creative, tracking, landing page, and conversion before scaling.

Traffic
Targeting
Creative
Tracking
Landing Page
Offer
Conversion
Profit

What I work on

Paid media, measurement, and conversion.

Google Ads and Meta Ads acquire demand. Tracking, landing pages, and Shopify improvements make the result measurable and more profitable.

Strategy, execution, and measurement

Google Ads

Campaigns managed around profitable sales or qualified leads.

Search · Shopping · PMax · Demand Gen · YouTube

Meta Ads

Campaign management, creative testing, retargeting, and measured scaling.

Facebook · Instagram · Creative testing · Retargeting · Scaling

Tracking & Attribution

Reliable conversion data for bidding and business decisions.

GA4 · GTM · Pixel/CAPI · Enhanced Conversions · Debugging

Landing Pages & CRO

Fix the page, offer, form, or checkout issue after the click.

Landing pages · Offers · Funnels · Checkout

Shopify Development

Store builds, migrations, and custom Liquid connected to paid traffic and tracking.

Store builds · Migrations · Custom Liquid · Checkout · Purchase tracking

What success is measured against

Business result: Revenue · pipeline · margin · customer value · another agreed KPI
Decision evidence: Conversion quality · value accuracy · attribution · downstream outcomes

10 years running my own Shopify store

The ad dashboard is not the whole story.

Clicks and ROAS do not tell you whether a business is growing profitably. I also look at sales, margin, conversion rate, and what the business can afford to spend. The examples below show the source data available for each result.

Owned Shopify store

Shopify operating history

reported all-channel Shopify sales: $1.03M
Orders: 1,853
Average order value: $509
Owned-store history: 10 yrs

Shopify Analytics · All channels · Oct 2016–Jul 2026

Ten years running my own Shopify store.

Shopify Analytics reports $1.03M in all-channel sales across 1,853 orders. The record is store-level performance, not paid-media attribution.

View all performance snapshots

Clients

Previous and current clients.

Client work across paid media, creative strategy, conversion tracking, landing-page optimization, CRO, Shopify, and agency support.

Paid Acquisition Diagnosis

Find the constraint. Fix what matters. Scale what works.

One decision at a time, based on the strongest available evidence.

01
Diagnose
Find the biggest constraint.
02
Prioritize
Choose the highest-impact change.
03
Implement
Make the agreed change.
04
Measure
Measure the business result.
05
Scale
Invest where the economics hold.

How I got here.

I combine paid media, creative, conversion measurement, landing pages, and CRO with experience running a real online business.

Building my ownNow – 2016

Google Ads Specialist at Heights PR

Joined heightspr.com full time as a Google Ads Specialist. I also publish practical material on Google Ads, Meta Ads, conversion measurement, landing-page and funnel CRO, and Shopify operations.

Visit Heights PR

Shopify operator → performance marketer

Opened my first online store on Ecwid and Tictail before moving to Shopify. Running the business led me into Google Ads, Meta Ads, performance creative testing, conversion measurement, and landing-page and funnel CRO—the work I focus on today.

Visit Luxxe White Products

Creative chapter2014

Photographer · featured in Digital Photo magazine

Picked up a camera seriously and got featured in Digital Photo magazine, published by Bauer Media Group.

See my portfolio on 500px

Questions clients ask

What you need to know before hiring.

Scope, technical ownership, measurement, and how the work is evaluated.

Yes. I set the plan and work directly in Google Ads, Meta Ads, conversion tracking, and the landing-page or CRO work agreed in scope.

Resources

Start with a five-point profitability check.

Review your offer, media, tracking, conversion path, and follow-up before adding spend.

Open the checklist

Work with me

Get clear on what to address first.

Send five essentials. I will review the context, then you can choose a consultation time.

01Business
02Offer
03Channels
04Budget
05Goal

Send project details

Make paid traffic more profitable.

More ad spend cannot fix the wrong constraint.