Vince ServidadGoogle Ads, Meta Ads and creative strategy

Google Ads and Meta Ads for ecommerce and lead generation

I plan and manage paid campaigns and develop the creative strategy behind them. When the project needs it, I also improve conversion tracking, landing pages and Shopify stores. You get a clear plan for what to change and why.

Get a project review See my work

Who I work with

My services cover ecommerce and lead-generation work in these areas. Choose your type of business to see the services and limits that apply.

What I review before recommending a fix

Campaigns and traffic: Search terms, targeting, product feeds, bidding and budget use show whether campaigns are reaching the right people for the business goal.
Creative and pages: I review the offer, ads, landing pages, forms and checkout to check whether the message and next step are clear.
Tracking and business results: I compare platform data with sales, qualified enquiries, bookings or other agreed outcomes, then flag gaps and limits in the evidence.

What I can show you

Figures from published snapshots, storefronts you can open, the brands behind them, and what clients said. Each figure links to where it comes from.

Selected figures

~100: Shopify stores worked on since 2016
$1.03M: Sales through my own store
3.57x: Conversion value per £1 of Google Ads cost

Selected client builds

Shopify work you can inspect

See all storefronts ↗

Shopify storefront

Shogun Sports

View work ↗

Shopify storefront

LumoraLicht

View work ↗

Brands and teams I have worked with, freelance and in-house

Paid media, creative strategy, measurement, CRO, Shopify, and agency support.

Self-initiated technical work

Tools and systems I build

Open-source tools I build for marketing strategy, Shopify operations and implementation.

Marketing strategy & implementation

Full-Stack Marketing OS

Skills and playbooks for marketing diagnosis, strategy, creative, paid media and CRO.

Explore Marketing OS

Shopify operations & development

Shopify Expert AI Skills

AI-assisted workflows for Shopify operations, audits, analytics and theme development.

Explore Shopify AI Skills

In their words

Client feedback

Client feedback on communication, collaboration and delivery.

“Excellent workign working Vincent. Very professional and through person. Always pushing you for more but never pushy. Pleasure.”
firesafetyuk · United Kingdom · 2024
“Vincent went above and beyond and was extremely responsive. I would definitely hire him again!”
veryproperllc · United States · 2024

Read all client reviews and background ↗

Creative strategy

I use customer research to develop ad concepts and landing-page copy. Each test begins with a specific question.

Customer research

I review customer feedback, searches and support questions to find what people need to know before they act.

Ad and page copy

I align the ad and landing page around the same offer and next step.

Creative testing

I plan angles, hooks and briefs around one question, then use the results to guide the next test.

See how I develop a creative brief

What it costs, and what happens first

There are three ways to work together. The starting fees and main terms are below, so you can check the fit before you contact me.

Project review

Free

Send your website and a short brief. I review the details and tell you whether the work fits my services.

Your goal, current setup and main question
The problem to review first
Fit, scope and next step

Get a project review

Ongoing management

Most common

From $1,700 / month per channel

Ongoing strategy and hands-on management for the paid-media channels we agree, with creative strategy, measurement and reporting tied to sales or qualified enquiries.

Google Ads or Meta Ads management
Creative strategy, direction and conversion copy
Daily log and report access, not a monthly deck

See how ongoing support works

Focused project

Fixed price per project

One defined build: a Shopify store, a landing page, or a tracking rebuild. Scope agreed before work starts.

Shopify builds and theme work
Landing pages and conversion rate optimization (CRO)
GA4, Google Tag Manager, Meta Pixel and Conversions API

See focused projects

Paid-media management is $1,700 a month for Google Ads or $1,700 a month for Meta Ads. Managing both is $3,400 a month. Each channel has its own ad-spend threshold. Above roughly $24,000 a month in one channel, the fee for that channel adds 3% of its own spend, which is about $720 at that spend level. Spend is not combined across channels, and a scale-up requires your approval. Development is quoted separately. Prices are in USD.

How the first two weeks work

I treat your business with the same care I give my own. We agree on priorities together, and I explain what I recommend and why. You work directly with me throughout. I am based in the Philippines and work remotely with businesses worldwide.

Days 1–3
You provide the access and information we agreed. I review the current setup, tracking, creative and relevant pages before recommending changes.
Days 4–7
You receive a ranked list of findings, what I recommend changing first and what I would leave alone. We agree the work and responsibilities before anything changes.
Week 2
I implement the approved changes that are in scope and set up the agreed reporting. You can see what changed, why it changed and what the data can show.

When the work is not a fit

These conditions limit what I can do or fall outside my services.

You only want the cheapest possible leads, without checking whether they become customers.
Your team cannot share which enquiries became qualified opportunities or customers. I can help improve incomplete tracking, but I still need business feedback to judge lead quality.
You need ongoing video or user-generated content production. I provide strategy, creative direction, copy and static creative, but I do not produce video or UGC.
You require claims that an ad platform does not allow. I will not create or run them.

Frequently asked questions

A few things worth knowing before you get in touch.

Do I need every service, or a long-term engagement?

No. You can hire me for one defined project or for ongoing work. Before anything starts, we agree the scope, responsibilities, fees and terms. You do not need to buy every service to fix one problem.

What does it cost, and is there a minimum?

Paid-media management starts at $1,700 a month per channel. Google Ads is $1,700 a month, Meta Ads is $1,700 a month and both are $3,400 a month. Each channel has its own threshold. Above roughly $24,000 a month in one channel, that channel adds 3% of its own ad spend. Spend is not combined across channels. Development and other defined projects are quoted at a fixed price before work starts. The project review is free. If your budget is well below the ongoing fee, say so in the form and I will tell you whether ongoing management makes sense.

What happens after I send my project?

After you submit, I review the details. Some projects can choose a 30-minute call time right away. For the rest, I read the brief and reply within 2 business days. We then discuss your goal, current setup, fit and scope. Do not send passwords or account access through the form.

Can you guarantee sales or leads?

No. Results depend on your offer, market, margins, website, data and sales process. We agree what to measure before work starts, and I report what the evidence supports, including limits and results that fall short.

Start with a project review

Send your website, your goal and what you want to improve. I will review the details and tell you whether the project fits my services.

Send your details first

The form asks for your name, email, website and a short brief. After you submit, you will either see a 30-minute calendar or a note that I will reply within 2 business days.