Client project · Shopify
Glarefusion · Lighting & Home Decor
Shopify storefront design and development for a lighting and home decor business. This is a project screenshot; the live site may have changed.
Visit the live store ↗Vince ServidadPPC & Creative Strategist | Google Ads & Meta Ads
Get more from the traffic you’re already paying for.
I manage Google Ads and Meta Ads, develop the creative, and improve the pages people land on. The goal is more sales for your store or better leads for your business.
Share your project details, then choose a 30-minute call.
Creative strategy
Give people a reason to choose you.
I research what customers care about, develop the angles and hooks, and turn them into ad copy, creative briefs and a testing plan.
Understand the customer.
What do they need? What makes them hesitate? What would help them decide?
Make the message clear.
Build the ad idea and the landing-page message together, so the promise stays the same.
Give each test a purpose.
Decide what we need to learn before making another version of the ad.
The work between the click and the customer.
Choose a step to see what I check.
Give the right person a reason to click.
Customer needs, offer, ad creative and channel
Start with what the customer needs, what you offer, and the ad they see. A cheaper click does not help when the person behind it was never likely to buy.
How I work on acquisitionKeep the promise made in the ad.
The message, the proof, mobile usability and checkout
Carry the same offer into the page or store. Answer the buying questions, show the evidence, and make the form or checkout easy to use.
How I work on conversionConnect platform signals to business results.
Tracking accuracy, lead quality and acquisition cost
Check which clicks became a sale, a useful enquiry or a booking. Use the results to decide what deserves more time and budget.
How I work on measurementIllustrative journey, not client work or campaign data. Source reports are shown separately.
Selected work
From the message to the working website.
Storefront builds show the execution. The creative example shows how I develop a message. Reporting snapshots have their own source context and limits.
Self-initiated demonstration
Getting leads.
Still chasing the right ones?
An example for my own services. Follow the audience assumption, message, ad copy and landing-page brief through to the question a test would answer.
Audience questionAd anglePage messageTesting question
Open the creative brief ↗Illustrative work. No campaign results are claimed.
What do you need help with?
A focused project or ongoing support. We agree on the scope before the work starts.
Ongoing paid media & creative
Make the campaigns and the message work together.
Google Ads and Meta Ads management, creative briefs and testing. We review sales or lead quality alongside the account figures, then decide what needs attention.
Strategy, campaign management, creative and reporting
Explore ongoing supportFocused website & measurement projects
Improve the part that is holding things up.
A Shopify build, a clearer landing page or a tracking problem. We agree on a focused scope and keep what already works.
Shopify, landing pages, CRO and conversion tracking
Explore focused servicesNeed support for your agency? I also work alongside client teams on an agreed scope. See all services
My career didn’t start in an ad account.
I’ve worked as a radio DJ, taken photographs, built websites, and run my own online store. When I started selling online, marketing wasn’t just another skill to learn. I needed people to find the store and buy from it.
Today, I work across paid ads, creative strategy, and Shopify. That background is why I’m interested in both the ad someone sees and what happens after they click.
Read my full storyYou work directly with me.
The person you speak with is the person doing the work. I explain what I’m changing, why it matters, and what I need from you.
Based in the Philippines. Working remotely with businesses worldwide.
Understand the problem.
We look at your business, current setup and goals. Then we agree on what needs attention and what the project includes.
Do the work.
I handle the agreed strategy and implementation. That may mean campaigns, creative, pages or tracking, without replacing what already works.
Review what happened.
I explain what changed and what the results tell us. We use that to decide what to improve, stop or scale next.
Before we work together.
A few things worth knowing before you get in touch.
Is this for my kind of business?
I work with ecommerce brands, local and service businesses, businesses building a website or digital sales experience, and agencies that need white-label support. The starting point is a clear business goal and a problem we can realistically work on.
Do I need every service, or a long-term engagement?
No. The work can be a focused Shopify build, landing page, tracking fix, SEO project or campaign engagement. It can also be an ongoing growth partnership. We agree the scope, responsibilities, fees and terms before work starts. You do not need to buy the full stack to fix one problem.
What if I am not running ads yet?
That is fine. The right first step might be your offer, website, search visibility or measurement. In the project form, choose Not running ads yet and Not sure yet for ad spend where relevant. Use the brief to explain what you want to build or improve. More ad spend is not the default recommendation.
Who will I actually work with?
You work directly with me, Vince. I connect the strategy with hands-on implementation across the agreed scope, rather than passing you between a salesperson, an account manager and the person doing the work. Agency support can sit behind your existing client relationship.
How soon will I see progress?
That depends on the starting point and the work involved. A tracking correction, a store build and an SEO engagement have different timelines. We agree the first milestone and how progress will be measured before implementation. I do not promise a revenue increase by an arbitrary deadline.
What happens after I send my project?
The form lets you choose a 30-minute call time after submitting your details. We discuss your goal, current setup and the first constraint worth investigating. If there is a fit, we define the scope and next steps. Do not send passwords or grant account access through the form.
Can you guarantee sales or leads?
No. Results depend on your offer, market, margins, website, data, sales process and execution. Historical results show what happened in a particular business and period, not what every client will achieve. We agree measurable targets, report what the evidence supports and use it to make the next decision.
Tell me what you need help with.
Share your website, your goal, and what isn’t working. We’ll talk through the project and whether I’m the right person to help.
Start with your project details.
The form comes first. Then you can choose a 30-minute call to discuss the work and next steps.
Review my projectNo passwords or account access needed.