Skip to main content
VS

Vince Servidad

Performance marketer · Creative strategist

Performance marketing—from media to conversion.

I plan and manage Google Ads and Meta Ads, develop performance creative strategy and testing plans, implement and troubleshoot conversion tracking and attribution, and optimize landing pages and funnels through CRO.

  • Highest monthly ad spend managed: $2M+
  • 10 years running my own Shopify store
Book a ConsultationView Results

Available for ongoing management and focused strategy, measurement, and CRO projects.

Google AdsEcommerce · account period
Anonymized Google Ads ecommerce account results
3.57xconversion value / cost
Sep 2025–Mar 2026 snapshot.
Ecommerce dashboardThis Year view
Anonymized ecommerce profit dashboard
10.79xdashboard-reported ratio
Sales · ads · profit

10 years running my own Shopify store

Ads are only one part of the business.

I do not judge performance by clicks or ROAS alone. I look at sales, profit, margin, and what the business can afford to spend. The screenshots below show the exact numbers available in each dashboard.

Owned Shopify store

Shopify operating history

All-channel Shopify sales
$1.03M
Orders
1,853
Average order value
$509
Owned-store history
10 yrs

Shopify Analytics · All channels · Oct 2016–Jul 2026

Ten years running my own Shopify store.

Shopify Analytics reports $1.03M in all-channel sales across 1,853 orders. The record is store-level performance, not paid-media attribution.

View all performance snapshots

Clients

Previous and current clients.

Client work across paid media, creative strategy, conversion tracking, landing-page optimization, CRO, Shopify, and agency support.

  • Shogun Sports
  • FlavSmiles
  • Heights PR
  • Glow Chemistry
  • Skin Solutions UAE
  • Ideal Beauty Deals

Integrated offer

One acquisition plan.

Strategy and hands-on execution across media, creative, measurement, and conversion.

Senior strategy + hands-on execution
01

Paid Media Strategy & Management

Set channel roles, unit economics, budget allocation, campaign structure, bidding, and optimization across Google Ads and Meta Ads.

Google Ads · Meta Ads · Budget · Bidding · Optimization

02

Performance Creative Strategy & Testing

Turn customer research into angles, hooks, briefs, formats, and a structured testing roadmap; use the results to guide each iteration.

Research · Angles · Hooks · Briefs · Test roadmap

03

Conversion Measurement & Attribution

Implement, troubleshoot, and validate GA4, GTM, Google Ads conversions, Enhanced Conversions, Meta Pixel/CAPI, and Shopify events; interpret attribution with business data.

GA4 · GTM · Enhanced Conversions · Pixel/CAPI · Attribution

04

Landing Page & Funnel CRO

Audit and optimize message match, offers, page structure, forms, product pages, cart, checkout, and mobile flow through evidence-based tests.

Funnels · Landing pages · Forms · Checkout · Experiments

The business goal sets the scorecard

Business result
Revenue · pipeline · margin · customer value · another agreed KPI
Decision evidence
Conversion quality · value accuracy · attribution · downstream outcomes

How I work

From economics to action.

A decision loop for paid media, creative, measurement, and CRO.

  1. 01

    Set the economics

    Define the conversion, margin or lead value, target CAC or CPA, channel roles, and budget.

  2. 02

    Build the plan

    Set campaign structure, creative hypotheses, landing-page priorities, and measurement requirements.

  3. 03

    Execute and measure

    Launch media and creative tests, validate conversion data, and read performance against business results.

  4. 04

    Allocate the next dollar

    Scale, hold, revise, or stop based on marginal return, lead quality, and conversion evidence.

Quick answers

Before we talk.

Fit, strategy, scope, and measurement.

Yes. I set the acquisition strategy and work directly in Google Ads, Meta Ads, the measurement stack, and the landing-page or CRO work agreed in scope.

Work with me

Let’s discuss your acquisition goals.

Bring the basics

  • 01Business
  • 02Offer
  • 03Channels
  • 04Spend
  • 05Goal
Consultation

Bring your website, channels, current spend, and primary conversion goal. Use the consultation to identify the most useful next step.

View Results