01
Paid media strategy
Choose the channel, budget, offer, and measurement plan from the economics of the business—not a platform recommendation.
Account audit · Forecast · Channel plan · Testing priorities
VS
Vince Servidad
PPC strategist · Google & Meta AdsPPC strategist · Google Ads, Meta Ads & conversion systems
Make paid traffic more profitable.
I plan and manage Google Ads and Meta Ads around your real business economics, then fix the tracking, landing-page, and conversion problems limiting performance.
- $2M+ managed
- Meta Business Partner
- Direct senior ownership
17.13xtracked donation value / cost
Intent, ad copy, page, and measurement working together.
10.79xtracked return on ad spend
EcommerceSelected experience
Trusted across ecommerce, healthcare, nonprofits, and services.
The results below show the work behind the logos.
What I actually do
One operator across the whole paid-growth path.
I am not limited to lead generation or an ads dashboard. I connect acquisition with measurement, conversion, and the commercial result.
Strategy and implementation by the same person
02
Google Ads
Build and manage Search, Shopping, and Performance Max around intent quality, margin, and what happens after the click.
Search · Shopping · PMax · Demand Gen
03
Meta Ads
Turn customer insight into a creative-testing system, then scale the messages and offers that produce commercially useful demand.
Creative strategy · Campaign builds · Testing · Scaling
04
Tracking & conversion
Repair the feedback loop with reliable tracking, clearer landing pages, stronger conversion copy, and better ecommerce journeys.
GA4 · GTM · Pixel/CAPI · Landing pages · Shopify
The commercial question changes with the model
- Ecommerce
- Margin, order value, repeat purchase
- Services
- Qualified demand, sales value, capacity
- Healthcare
- Patient quality, trust, compliance
- Nonprofits
- Donation value, donor intent, efficiency
Selected proof
Three results. Different business models.
Owned ecommerce growth, Google fundraising, and Meta acquisition. The common thread is commercial performance beyond the ad dashboard.
Owned-store dashboard
Operator evidence
- Own-store revenue
- $1M+
- Net profit margin
- 47%
- Managing paid growth
- Since 2015
I have managed the economics, not only the ads.
I built and funded this store, managed its growth, and kept the advertising, website, offer, and margin connected.
How I work
Clear decisions. Hands-on execution. No black box.
You work directly with the person planning, building, measuring, and explaining the work.
- 01
Find the constraint
Audit the ads, tracking, page, offer, sales quality, and economics. The first job is deciding what deserves attention.
- 02
Do the useful work
Rebuild the campaign, repair measurement, test creative, or improve the page—whatever moves the commercial result.
- 03
Close the feedback loop
Read the outcome beyond platform metrics, keep what worked, and make the next decision from better evidence.
Before you ask
Common questions.
Clear answers before you start a conversation.
You work directly with me. I handle the strategy, implementation, and reporting.
Have a paid-growth problem?
Show me the setup. I’ll tell you where I would start.
A useful first brief
- 01Website
- 02Channels
- 03Spend
- 04Goal
First move
Send your website, channels, spend level, and commercial goal. I’ll reply with the first constraint I would investigate and whether I’m a useful fit.