Vince ServidadGoogle Ads, Meta Ads and creative strategy
Your budget is not the problem. One of three things is.
The campaigns, the page after the click, or the measurement. Most accounts I take over are paying full price for clicks that were never going to buy, while losing the ones that would. I hold all three together, which is the only way to know which one is costing you.
Which of these is you?
Every category buys ads differently. Pick yours and the next page is written for it — the constraint that actually governs the account, not a general pitch.
Ecommerce & Shopify
Feeds, Shopping and Performance Max, and the product or checkout step where the spend leaks.
Shopify & ecommerceClinics & healthcare
Policy-safe campaigns, and bookings counted without patient data reaching an ad platform.
Healthcare adsHome services & trades
Emergency and planned demand run apart, and the missed calls nobody is counting.
Trades adsLaw firms
Matters separated by value, intake measured, and cost reported per signed case.
Law firm PPCB2B SaaS
Bidding fed CRM stages, so it buys qualified pipeline instead of trial signups.
B2B SaaS PPCSomething else
Tell me the category and what is not working. You get an honest answer on whether it is work I should be doing.
Get a project review
Where the budget is going
Last month’s missed calls, times the share you would normally win, times what a job is worth to you. In most local accounts that beats the whole ad budget.
- The search terms nobody reads
- Broad terms buy the wrong jobs, the wrong jurisdictions and people looking for free advice. Each one costs what a real enquiry costs.
- The step after the click
- The ad does its job and the product page, the checkout or whoever answers the enquiry does not. The click costs the same either way, and it is the half nobody is watching.
- Bidding on the wrong signal
- If the platform only ever sees a form fill, it buys more form fills from wherever they are cheapest. It never sees which ones became customers.
What I can show you
Figures from published snapshots, storefronts you can open, the brands behind them, and what clients said.
Selected figures
- $2M+
- Largest monthly ad spend I manage
- 3.57x
- Conversion value per £1 of Google Ads cost
Stated
Not publicly reportable. Across 10+ years in paid acquisition.
Sourced
Six-month client account, September 2025 to March 2026
Selected client builds
Shopify work you can inspect
Brands I have worked with
Paid media, creative strategy, measurement, CRO, Shopify, and agency support. Freelance and in-house.
Self-initiated technical work
Tools and systems I build
Open-source tools I build for marketing strategy, Shopify operations and implementation.
Marketing strategy & implementation
Full-Stack Marketing OS
Skills and playbooks for marketing diagnosis, strategy, creative, paid media and CRO.
Explore Marketing OSShopify operations & development
Shopify Expert AI Skills
AI-assisted workflows for Shopify operations, audits, analytics and theme development.
Explore Shopify AI SkillsIn their words
Client feedback
Client feedback on communication, collaboration and delivery.
“Excellent workign working Vincent. Very professional and through person. Always pushing you for more but never pushy. Pleasure.”
firesafetyuk · United Kingdom · 2024
“Vincent went above and beyond and was extremely responsive. I would definitely hire him again!”
veryproperllc · United States · 2024
Creative strategy
An ad can be right and still lose the sale on the page it lands on. Each test starts with a question we need to answer.
Customer research
Reviews, searches and support questions help identify what customers need to know before buying.
Ad and page copy
The ad and landing page explain the same offer, with a clear next step.
Creative testing
Angles, hooks and briefs are tested against a specific question, with results used to guide the next version.
What it costs, and what happens first
Three ways to work together, with starting prices. You can see whether ongoing management fits your budget before we book a call.
Project review
Free
Send your account details and what you want to improve. I will identify the first problem worth fixing and estimate the value of fixing it. I will also tell you whether I am the right person to help.
- Search terms and account structure
- Conversion tracking audit
- Landing page and offer review
Ongoing management
Most commonFrom $1,700 / month per channel
Campaigns, creative and reporting, judged against sales or lead quality rather than the number the platform reports.
- Google Ads and Meta Ads, managed together
- Creative strategy, direction and conversion copy
- Daily log and report access, not a monthly deck
Focused project
Fixed price per project
One defined build: a Shopify store, a landing page, or a tracking rebuild. Scope agreed before work starts.
- Shopify builds and theme work
- Landing pages and conversion rate optimization (CRO)
- GA4, Google Tag Manager, Meta Pixel and Conversions API
Above roughly $24,000 a month in a channel’s own ad spend, that channel adds 3% of the spend above that line — $180 on $30,000 of Google spend, not a jump to $900. Spend is never pooled: $15,000 on Google and $15,000 on Meta stays at base; $30,000 on Google and $15,000 on Meta adds the 3% on Google only, by approving a scale-up that is already working. Development is quoted separately, in USD. The ad accounts, tracking, call records and reporting are set up in your name and stay yours, so leaving costs you nothing you built.
How the first two weeks work
I treat your business with the same care I give my own. We agree on priorities together, and I explain what I recommend and why. You work directly with me throughout. I am based in the Philippines and work remotely with businesses worldwide.
- Days 1–3
You provide the access and information we agreed. I review the current setup, tracking, creative and relevant pages before recommending changes.
- Days 4–7
You receive a ranked list of findings, what I recommend changing first and what I would leave alone. We agree the work and responsibilities before anything changes.
- Week 2
I implement the approved changes that are in scope and set up the agreed reporting. You can see what changed, why it changed and what the data can show.
When the work is not a fit
These conditions limit what I can do or fall outside my services.
You only want the cheapest possible leads, without checking whether they become customers.
Your team cannot share which enquiries became qualified opportunities or customers. I can help improve incomplete tracking, but I still need business feedback to judge lead quality.
You need ongoing video or user-generated content production. I provide strategy, creative direction, copy and static creative, but I do not produce video or UGC.
You require claims that an ad platform does not allow. I will not create or run them.
Frequently asked questions
A few things worth knowing before you get in touch.
Do I need every service, or a long-term engagement?
No, and you should not. A single landing page, tracking fix or Shopify build is a legitimate project on its own. Scope, responsibilities, fees and terms are agreed before anything starts. Buying the full stack to fix one problem is how people end up paying for five things to solve one.
What does it cost, and is there a minimum?
Paid-media management is priced per channel, not as one account-wide fee: $1,700 a month for Google Ads, $1,700 a month for Meta Ads, $3,400 a month for both. Each channel carries its own threshold: above roughly $24,000 a month in that channel's own ad spend, that channel adds 3% of its own spend above that line. Spend is never pooled across channels — $15,000 on Google and $15,000 on Meta stays at base, while $30,000 on Google and $15,000 on Meta adds the 3% on Google only. You only reach a threshold by approving a scale-up that is already working. Development is separate from paid-media management — a landing page, a Shopify build, a tracking rebuild is scoped and quoted at a fixed price before work starts. The review that produces the figure for your account is free. If your budget sits well under the ongoing number, say so early and I will tell you whether it is worth doing at all.
What happens after I send my project?
After you submit, I review the details. Some projects can choose a 30-minute call time right away. For the rest, I read the brief and reply within 2 business days. We then discuss your goal, current setup, fit and scope. Do not send passwords or account access through the form.
Can you guarantee sales or leads?
No, and be careful with anyone who does. Results depend on your offer, market, margins, site, data and sales process, most of which I do not control. What I will do is agree measurable targets up front and report only what the evidence supports, including when the evidence says the work did not land.
Find out what your account is losing
Send your website, your goal and what is not working.
Project details, then a call
Get a project review- 01Your email, a link and what feels stuck. Everything else is optional.
- 02The calendar opens once it is sent, and you pick a 30-minute time.
- 03We discuss your goal, setup, and the first constraint worth investigating.