Vince Servidad
PPC strategist · Google & Meta AdsPPC strategist · Google Ads, Meta Ads & conversion systems
I manage Google Ads and Meta Ads, then fix the tracking, landing-page, and conversion issues that waste budget. I’ve run my own Shopify store for 10 years, so I judge decisions by sales, qualified leads, and profit—not platform metrics.
Best fit: an established offer or launch-ready campaign that needs one senior owner across ads, measurement, and conversion.
Owned-store operator proof
I built and operated my own Shopify store, kept margin and customer value visible, and applied the same discipline to paid media, tracking, storefronts, and conversion systems.
Operator evidence
Shopify Analytics · All channels · Oct 2016–Jul 2026
I built and funded this store, managed its growth, and kept advertising, website, offer, margin, and customer experience connected.
Selected experience
A sample of the businesses and teams behind the work.
What I actually do
I am not limited to lead generation or an ads dashboard. I connect acquisition with measurement, conversion, and the result the business actually needs.
Choose the channel, budget, offer, and measurement plan from what a real sale or qualified lead is worth—not a platform recommendation.
Account audit · Forecast · Channel plan · Testing priorities
Build and manage Search, Shopping, and Performance Max around intent quality, margin, and what happens after the click.
Search · Shopping · PMax · Demand Gen
Turn customer insight into a creative-testing system, then scale the messages and offers that produce commercially useful demand.
Creative strategy · Campaign builds · Testing · Scaling
Repair the feedback loop with reliable tracking, clearer landing pages, stronger conversion copy, and better ecommerce journeys.
GA4 · GTM · Pixel/CAPI · Landing pages · Shopify
The commercial question changes with the model
How I work
You work directly with the person planning, building, measuring, and explaining the work.
Audit the ads, tracking, page, offer, sales quality, and value per result. The first job is deciding what deserves attention.
Rebuild the campaign, repair measurement, test creative, or improve the page—whatever moves the commercial result.
Read the outcome beyond platform metrics, keep what worked, and make the next decision from better evidence.
Before you ask
Clear answers before you start a conversation.
Have a paid-growth problem?
A useful first brief
Send your website, channels, spend level, and commercial goal. I’ll reply with the first constraint I would investigate and whether I’m a useful fit.