Skip to main content

Vince ServidadGoogle Ads, Meta Ads and creative strategy

Your budget is not the problem. One of three things is.

The campaigns, the page after the click, or the measurement. Most accounts I take over are paying full price for clicks that were never going to buy, while losing the ones that would. I hold all three together, which is the only way to know which one is costing you.

Where the budget is going

Last month’s missed calls, times the share you would normally win, times what a job is worth to you. In most local accounts that beats the whole ad budget.

The search terms nobody reads
Broad terms buy the wrong jobs, the wrong jurisdictions and people looking for free advice. Each one costs what a real enquiry costs.
The step after the click
The ad does its job and the product page, the checkout or whoever answers the enquiry does not. The click costs the same either way, and it is the half nobody is watching.
Bidding on the wrong signal
If the platform only ever sees a form fill, it buys more form fills from wherever they are cheapest. It never sees which ones became customers.

What I can show you

Figures from published snapshots, storefronts you can open, the brands behind them, and what clients said.

Selected figures

Stated

$2M+
Largest monthly ad spend I manage

Not publicly reportable. Across 10+ years in paid acquisition.

Sourced

$1.03M
Built and ran my own store to $1.03M

Shopify, all channels, July 2017 to September 2026

Sourced

3.57x
Conversion value per £1 of Google Ads cost

Six-month client account, September 2025 to March 2026

Selected client builds

Shopify work you can inspect

See all storefronts ↗

Brands I have worked with

Paid media, creative strategy, measurement, CRO, Shopify, and agency support. Freelance and in-house.

  • Shogun Sports
  • FlavSmiles
  • Heights PR
  • Glow Chemistry
  • Skin Solutions UAE
  • Ideal Beauty Deals
  • Alpha Plus Size Clothing
  • 1930 Clothing
  • Glarefusion
  • Concepts & Designs

Self-initiated technical work

Tools and systems I build

Open-source tools I build for marketing strategy, Shopify operations and implementation.

Marketing strategy & implementation

Full-Stack Marketing OS

Skills and playbooks for marketing diagnosis, strategy, creative, paid media and CRO.

Explore Marketing OS

Shopify operations & development

Shopify Expert AI Skills

AI-assisted workflows for Shopify operations, audits, analytics and theme development.

Explore Shopify AI Skills

In their words

Client feedback

Client feedback on communication, collaboration and delivery.

  • Excellent workign working Vincent. Very professional and through person. Always pushing you for more but never pushy. Pleasure.

    firesafetyuk · United Kingdom · 2024

  • Vincent went above and beyond and was extremely responsive. I would definitely hire him again!

    veryproperllc · United States · 2024

Read all client reviews and background ↗

Creative strategy

An ad can be right and still lose the sale on the page it lands on. Each test starts with a question we need to answer.

Customer research

Reviews, searches and support questions help identify what customers need to know before buying.

Ad and page copy

The ad and landing page explain the same offer, with a clear next step.

Creative testing

Angles, hooks and briefs are tested against a specific question, with results used to guide the next version.

See how I develop a creative brief

What it costs, and what happens first

Three ways to work together, with starting prices. You can see whether ongoing management fits your budget before we book a call.

Project review

Free

Send your account details and what you want to improve. I will identify the first problem worth fixing and estimate the value of fixing it. I will also tell you whether I am the right person to help.

  • Search terms and account structure
  • Conversion tracking audit
  • Landing page and offer review
Get a project review

Ongoing management

Most common

From $1,700 / month per channel

Campaigns, creative and reporting, judged against sales or lead quality rather than the number the platform reports.

  • Google Ads and Meta Ads, managed together
  • Creative strategy, direction and conversion copy
  • Daily log and report access, not a monthly deck
See how ongoing support works

Focused project

Fixed price per project

One defined build: a Shopify store, a landing page, or a tracking rebuild. Scope agreed before work starts.

  • Shopify builds and theme work
  • Landing pages and conversion rate optimization (CRO)
  • GA4, Google Tag Manager, Meta Pixel and Conversions API
See focused projects

Above roughly $24,000 a month in a channel’s own ad spend, that channel adds 3% of the spend above that line — $180 on $30,000 of Google spend, not a jump to $900. Spend is never pooled: $15,000 on Google and $15,000 on Meta stays at base; $30,000 on Google and $15,000 on Meta adds the 3% on Google only, by approving a scale-up that is already working. Development is quoted separately, in USD. The ad accounts, tracking, call records and reporting are set up in your name and stay yours, so leaving costs you nothing you built.

How the first two weeks work

I treat your business with the same care I give my own. We agree on priorities together, and I explain what I recommend and why. You work directly with me throughout. I am based in the Philippines and work remotely with businesses worldwide.

  1. Days 1–3

    You provide the access and information we agreed. I review the current setup, tracking, creative and relevant pages before recommending changes.

  2. Days 4–7

    You receive a ranked list of findings, what I recommend changing first and what I would leave alone. We agree the work and responsibilities before anything changes.

  3. Week 2

    I implement the approved changes that are in scope and set up the agreed reporting. You can see what changed, why it changed and what the data can show.

When the work is not a fit

These conditions limit what I can do or fall outside my services.

  • You only want the cheapest possible leads, without checking whether they become customers.

  • Your team cannot share which enquiries became qualified opportunities or customers. I can help improve incomplete tracking, but I still need business feedback to judge lead quality.

  • You need ongoing video or user-generated content production. I provide strategy, creative direction, copy and static creative, but I do not produce video or UGC.

  • You require claims that an ad platform does not allow. I will not create or run them.

Frequently asked questions

A few things worth knowing before you get in touch.

Do I need every service, or a long-term engagement?

No, and you should not. A single landing page, tracking fix or Shopify build is a legitimate project on its own. Scope, responsibilities, fees and terms are agreed before anything starts. Buying the full stack to fix one problem is how people end up paying for five things to solve one.

What does it cost, and is there a minimum?

Paid-media management is priced per channel, not as one account-wide fee: $1,700 a month for Google Ads, $1,700 a month for Meta Ads, $3,400 a month for both. Each channel carries its own threshold: above roughly $24,000 a month in that channel's own ad spend, that channel adds 3% of its own spend above that line. Spend is never pooled across channels — $15,000 on Google and $15,000 on Meta stays at base, while $30,000 on Google and $15,000 on Meta adds the 3% on Google only. You only reach a threshold by approving a scale-up that is already working. Development is separate from paid-media management — a landing page, a Shopify build, a tracking rebuild is scoped and quoted at a fixed price before work starts. The review that produces the figure for your account is free. If your budget sits well under the ongoing number, say so early and I will tell you whether it is worth doing at all.

What happens after I send my project?

After you submit, I review the details. Some projects can choose a 30-minute call time right away. For the rest, I read the brief and reply within 2 business days. We then discuss your goal, current setup, fit and scope. Do not send passwords or account access through the form.

Can you guarantee sales or leads?

No, and be careful with anyone who does. Results depend on your offer, market, margins, site, data and sales process, most of which I do not control. What I will do is agree measurable targets up front and report only what the evidence supports, including when the evidence says the work did not land.

Find out what your account is losing

Send your website, your goal and what is not working.

Project details, then a call

Get a project review
  1. 01Your email, a link and what feels stuck. Everything else is optional.
  2. 02The calendar opens once it is sent, and you pick a 30-minute time.
  3. 03We discuss your goal, setup, and the first constraint worth investigating.