What does performance creative strategy include?

Customer research, angles, hooks, offers, briefs, formats, test design, and performance analysis. Asset production is included only when it is agreed in the scope.

Do you implement conversion measurement and attribution?

Yes. I audit, implement, troubleshoot, and validate GA4, GTM, Google Ads conversion actions and Enhanced Conversions, Meta Pixel/CAPI, Shopify events, calls, forms, and bookings where relevant. Attribution is interpreted with platform and business data; no tool provides perfect attribution.

How do you evaluate performance?

I agree the primary business KPI and its value before launch or takeover. That may be revenue, margin, qualified pipeline, booked revenue, customer value, or another verified outcome. Platform metrics support the decision; they do not replace it.

How is the engagement scoped?

Work can be a focused strategy, measurement, creative-testing, or CRO project, or ongoing Google Ads and Meta Ads management. The scope is set by the channels, account complexity, creative needs, measurement requirements, landing pages, and testing volume.

Can you guarantee results?

No. Results depend on the offer, margins, market, sales process, website, data quality, and execution. I set measurable targets, report what the data supports, and make the next decision clear.

Vince Servidad

Performance marketer · Creative strategistPerformance Marketer & Creative Strategist

Performance marketing—from media to conversion.

I plan and manage Google Ads and Meta Ads, develop performance creative strategy and testing plans, implement and troubleshoot conversion tracking and attribution, and optimize landing pages and funnels through CRO.

Highest monthly ad spend managed: $2M+
10 years running my own Shopify store

Book a Consultation View Results

Available for ongoing management and focused strategy, measurement, and CRO projects.

Anonymized Google Ads ecommerce account results — Google AdsEcommerce · account period

Anonymized ecommerce profit dashboard — Ecommerce dashboardThis Year view

My working range

Strategy
Campaigns
Measurement
Conversion

10 years running my own Shopify store

Ads are only one part of the business.

I do not judge performance by clicks or ROAS alone. I look at sales, profit, margin, and what the business can afford to spend. The screenshots below show the exact numbers available in each dashboard.

Owned Shopify store

Shopify operating history

All-channel Shopify sales: $1.03M
Orders: 1,853
Average order value: $509
Owned-store history: 10 yrs

Shopify Analytics · All channels · Oct 2016–Jul 2026

Ten years running my own Shopify store.

Shopify Analytics reports $1.03M in all-channel sales across 1,853 orders. The record is store-level performance, not paid-media attribution.

View all performance snapshots

Clients

Previous and current clients.

Client work across paid media, creative strategy, conversion tracking, landing-page optimization, CRO, Shopify, and agency support.

How I got here.

I combine paid media, creative, conversion measurement, landing pages, and CRO with experience running a real online business.

Building my ownNow – 2016

Google Ads Specialist at Heights PR

Joined heightspr.com full time as a Google Ads Specialist. I also publish practical material on Google Ads, Meta Ads, conversion measurement, landing-page and funnel CRO, and Shopify operations.

Visit Heights PR

Shopify operator → performance marketer

Opened my first online store on Ecwid and Tictail before moving to Shopify. Running the business led me into Google Ads, Meta Ads, performance creative testing, conversion measurement, and landing-page and funnel CRO—the work I focus on today.

Visit Luxxe White Products

Creative chapter2014

Photographer · featured in Digital Photo magazine

Picked up a camera seriously and got featured in Digital Photo magazine, published by Bauer Media Group.

See my portfolio on 500px

Integrated offer

One acquisition plan.

Strategy and hands-on execution across media, creative, measurement, and conversion.

Senior strategy + hands-on execution

Paid Media Strategy & Management

Set channel roles, unit economics, budget allocation, campaign structure, bidding, and optimization across Google Ads and Meta Ads.

Google Ads · Meta Ads · Budget · Bidding · Optimization

Performance Creative Strategy & Testing

Turn customer research into angles, hooks, briefs, formats, and a structured testing roadmap; use the results to guide each iteration.

Research · Angles · Hooks · Briefs · Test roadmap

Conversion Measurement & Attribution

Implement, troubleshoot, and validate GA4, GTM, Google Ads conversions, Enhanced Conversions, Meta Pixel/CAPI, and Shopify events; interpret attribution with business data.

GA4 · GTM · Enhanced Conversions · Pixel/CAPI · Attribution

Landing Page & Funnel CRO

Audit and optimize message match, offers, page structure, forms, product pages, cart, checkout, and mobile flow through evidence-based tests.

Funnels · Landing pages · Forms · Checkout · Experiments

The business goal sets the scorecard

Business result: Revenue · pipeline · margin · customer value · another agreed KPI
Decision evidence: Conversion quality · value accuracy · attribution · downstream outcomes

How I work

From economics to action.

A decision loop for paid media, creative, measurement, and CRO.

01
Set the economics
Define the conversion, margin or lead value, target CAC or CPA, channel roles, and budget.
02
Build the plan
Set campaign structure, creative hypotheses, landing-page priorities, and measurement requirements.
03
Execute and measure
Launch media and creative tests, validate conversion data, and read performance against business results.
04
Allocate the next dollar
Scale, hold, revise, or stop based on marginal return, lead quality, and conversion evidence.

Quick answers

Before we talk.

Fit, strategy, scope, and measurement.

Yes. I set the acquisition strategy and work directly in Google Ads, Meta Ads, the measurement stack, and the landing-page or CRO work agreed in scope.

Work with me

Let’s discuss your acquisition goals.

Bring the basics

01Business
02Offer
03Channels
04Spend
05Goal

Consultation

Bring your website, channels, current spend, and primary conversion goal. Use the consultation to identify the most useful next step.

Book a Consultation

View Results

Performance marketing—from media to conversion.