PPC Strategist · Google Ads · Meta Ads
Make paid growth more profitable.
For ecommerce and lead-generation businesses, I find the biggest constraint across paid media, creative, tracking, offer, and landing pages. Then I fix it and scale what works.
Remote work for businesses in the US, UK, and other international markets.
- 10+ years
- Paid acquisition
- $2M+
- Highest monthly ad spend managed
- Ecommerce + Lead Gen
- Business models
The real problem
More ad spend cannot fix the wrong constraint.
The bottleneck can be the traffic, creative, tracking, offer, landing page, or sales process. Find it before you scale, or more spend can make the problem more expensive.
The mechanism
Find the constraint. Fix it. Scale what works.
The order matters. Diagnose first. Improve what matters most. Scale only when the economics support it.
- 01
Find the constraint
See where profit is being lost before changing the channel or increasing spend.
- 02
Fix the constraint
Put the next test or implementation against the highest-impact problem.
- 03
Scale what works
Increase investment only after the signal is strong enough to support it.
Proof
The ad dashboard is not the whole story.
Paid growth should show up in sales, profit, conversion, or lead quality. These are source-backed snapshots, not promises about future results.
- $1.03M
- Owned Shopify store sales
- 3.57x
- Google Ads conversion value / cost
- 10.79x
- Ecommerce dashboard ROAS
All channels · Oct 2016–Jul 2026
Sep 2025–Mar 2026
This Year view
Operator experience, without publishing private store details.
Selected client work
Previous and current clients.
Paid media, creative strategy, measurement, CRO, Shopify, and agency support.
The offer
One paid growth partner.
Google Ads, Meta Ads, creative, landing pages, Shopify, and measurement should not work as separate systems. I connect them around the constraint that matters now.
You do not need every capability. The work follows the constraint.
Google Ads
Capture demand that already exists and turn it into profitable growth.
Meta Ads
Create demand, test what makes people act, and scale the winners.
Creative Strategy
Turn customer insight into angles, hooks, offers, and tests.
Landing Pages & CRO
Turn more of the right clicks into customers across landing pages and funnels.
Shopify CRO
Improve product pages, merchandising, purchase paths, and store conversion.
Tracking & Attribution
Know what is actually driving revenue, profit, or qualified leads.
No fixed bundle. No extra channel just to make the scope bigger. Start with the highest-impact problem.
Questions
What you should know before we work together.
Start with the constraint
Send your site & current setup.
Send the website, offer, channels, budget, and goal. I’ll use that context to start the Paid Growth Diagnosis before the call, so we begin with the likely constraint instead of a generic discovery checklist.
If paid acquisition is not the main constraint, I will tell you.