Vince ServidadGoogle Ads, Meta Ads and creative strategy
Get more sales from the ad budget you already spend
Most accounts I take over are not short of budget. They are paying full price for clicks that were never going to buy, while losing the ones that would. I hold the campaigns, the page after the click and the measurement together, which is the only way to know which of the three is costing you.
Which of these is you?
Every category buys ads differently. Pick yours and the next page is written for it — the constraint that actually governs the account, not a general pitch.
Ecommerce & Shopify
Feeds, Shopping and Performance Max, and the product or checkout step where the spend leaks.
Shopify & ecommerceClinics & healthcare
Policy-safe campaigns, and bookings counted without patient data reaching an ad platform.
Healthcare adsHome services & trades
Emergency and planned demand run apart, and the missed calls nobody is counting.
Trades adsLaw firms
Matters separated by value, intake measured, and cost reported per signed case.
Law firm PPCB2B SaaS
Bidding fed CRM stages, so it buys qualified pipeline instead of trial signups.
B2B SaaS PPCSomething else
Tell me the category and what is not working. You get an honest answer on whether it is work I should be doing.
Get a project review
Where the budget is going
Last month’s missed calls, times the share you would normally win, times what a job is worth to you. In most local accounts that beats the whole ad budget.
- The search terms nobody reads
- Broad terms buy the wrong jobs, the wrong jurisdictions and people looking for free advice. Each one costs what a real enquiry costs.
- The step after the click
- The ad does its job and the product page, the checkout or whoever answers the enquiry does not. The click costs the same either way, and it is the half nobody is watching.
- Bidding on the wrong signal
- If the platform only ever sees a form fill, it buys more form fills from wherever they are cheapest. It never sees which ones became customers.
What I can show you
Figures from published snapshots, storefronts you can open, the brands behind them, and what clients said.
Selected figures
- $2M+
- Largest monthly ad spend I manage
- 3.57x
- Conversion value per £1 of Google Ads cost
Stated
Not publicly reportable. Across 10+ years in paid acquisition.
Sourced
Six-month client account, September 2025 to March 2026
Selected client builds
Shopify work you can inspect
Brands and teams I have worked with, freelance and in-house
Paid media, creative strategy, measurement, CRO, Shopify, and agency support.
Self-initiated technical work
Tools and systems I build
Open-source tools I build for marketing strategy, Shopify operations and implementation.
Marketing strategy & implementation
Full-Stack Marketing OS
Skills and playbooks for marketing diagnosis, strategy, creative, paid media and CRO.
Explore Marketing OSShopify operations & development
Shopify Expert AI Skills
AI-assisted workflows for Shopify operations, audits, analytics and theme development.
Explore Shopify AI SkillsIn their words
Client feedback
Client feedback on communication, collaboration and delivery.
“Excellent workign working Vincent. Very professional and through person. Always pushing you for more but never pushy. Pleasure.”
firesafetyuk · United Kingdom · 2024
“Vincent went above and beyond and was extremely responsive. I would definitely hire him again!”
veryproperllc · United States · 2024
Creative strategy
Customer research, ad concepts and landing-page copy developed together. Each test starts with a question we need to answer.
Customer research
Reviews, searches and support questions help identify what customers need to know before buying.
Ad and page copy
The ad and landing page explain the same offer, with a clear next step.
Creative testing
Angles, hooks and briefs are tested against a specific question, with results used to guide the next version.
What it costs, and what happens first
Three shapes of engagement and the figures they start from. If the budget is well under the ongoing number, you find that out here rather than after a call.
Account review
Free
Send the account and what feels stuck. You get the first constraint worth fixing, what it is plausibly worth, and an honest answer on whether it is work I should do.
- Search terms and account structure
- Conversion tracking audit
- Landing page and offer review
Ongoing management
Most commonFrom $1,700 / month per channel
Campaigns, creative and reporting, judged against sales or lead quality rather than the number the platform reports.
- Google Ads $1,700, Meta Ads $1,700, both $3,400
- Creative strategy, direction and conversion copy
- Daily log and report access, not a monthly deck
Focused project
Fixed price per project
One defined build: a Shopify store, a landing page, or a tracking rebuild. Scope agreed before work starts.
- Shopify builds and theme work
- Landing pages and CRO
- GA4, GTM, Pixel and CAPI
Above roughly $24,000 a month in a channel’s own ad spend, that channel adds 3% of the spend above that line — $180 on $30,000 of Google spend, not a jump to $900. Spend is never pooled: $15,000 on Google and $15,000 on Meta stays at base; $30,000 on Google and $15,000 on Meta adds the 3% on Google only, by approving a scale-up that is already working. Development is quoted separately, in USD. The ad accounts, tracking, call records and reporting are set up in your name and stay yours, so leaving costs you nothing you built.
Your first two weeks
I treat your business with the same care I give my own. We agree on priorities together, and I explain what I recommend and why. You work directly with me throughout. Based in the Philippines. Working remotely with businesses worldwide.
- Days 1–3
I read the account, the tracking and the pages. Nothing changes yet — most wasted spend comes from a decision made months ago that nobody re-checked.
- Days 4–7
You get the findings ranked by cost, with what I would change first and what I would leave alone. You approve the scope before anything moves.
- Week 2
The agreed changes go live, and reporting is set up so you can see what they did — in your numbers, not the platform's.
When I am the wrong person
I would rather say this now than three weeks in.
You want the cheapest possible leads regardless of whether they turn into work.
Nobody at your end can tell me which enquiries were any good. Without that I am optimising toward a number that does not mean anything.
You need a team on call, or assets produced. I do strategy, direction, copy and static creative — not video or UGC production.
You want claims the platform's policy does not allow. I will not write them.
Frequently asked questions
A few things worth knowing before you get in touch.
Do I need every service, or a long-term engagement?
No, and you should not. A single landing page, tracking fix or Shopify build is a legitimate project on its own. Scope, responsibilities, fees and terms are agreed before anything starts. Buying the full stack to fix one problem is how people end up paying for five things to solve one.
What does it cost, and is there a minimum?
Paid-media management is priced per channel, not as one account-wide fee: $1,700 a month for Google Ads, $1,700 a month for Meta Ads, $3,400 a month for both. Each channel carries its own threshold: above roughly $24,000 a month in that channel's own ad spend, that channel adds 3% of its own spend above that line. Spend is never pooled across channels — $15,000 on Google and $15,000 on Meta stays at base, while $30,000 on Google and $15,000 on Meta adds the 3% on Google only. You only reach a threshold by approving a scale-up that is already working. Development is separate from paid-media management — a landing page, a Shopify build, a tracking rebuild is scoped and quoted at a fixed price before work starts. The review that produces the figure for your account is free. If your budget sits well under the ongoing number, say so early and I will tell you whether it is worth doing at all.
What happens after I send my project?
The form lets you choose a 30-minute call time after submitting your details. We discuss your goal, current setup and the first constraint worth investigating. If there is a fit, we define the scope and next steps. Do not send passwords or grant account access through the form.
Can you guarantee sales or leads?
No, and be careful with anyone who does. Results depend on your offer, market, margins, site, data and sales process, most of which I do not control. What I will do is agree measurable targets up front and report only what the evidence supports, including when the evidence says the work did not land.
Find out what your account is losing
Send your website, your goal and what is not working.
Project details, then a call
Get a project review- 01Your email, a link and what feels stuck. Everything else is optional.
- 02The calendar opens once it is sent, and you pick a 30-minute time.
- 03We discuss your goal, setup, and the first constraint worth investigating.