What does performance creative strategy include?

Customer research, angles, hooks, offers, briefs, formats, test design, and performance analysis. Asset production is included only when it is agreed in the scope.

Do you implement conversion measurement and attribution?

Yes. I audit, implement, troubleshoot, and validate GA4, GTM, Google Ads conversion actions and Enhanced Conversions, Meta Pixel/CAPI, Shopify events, calls, forms, and bookings where relevant. Attribution is interpreted with platform and business data; no tool provides perfect attribution.

How do you evaluate performance?

Before launch or takeover, we agree the result that matters and how it will be measured. That may be sales, profit, qualified leads, booked revenue, customer value, or another verified outcome. Platform metrics help explain performance; they are not the whole scorecard.

How is the engagement scoped?

Work can be a focused tracking, creative-testing, landing-page, or CRO project, or ongoing Google Ads and Meta Ads management. Scope is based on the current setup, what needs attention, and how much implementation is required.

Can you guarantee results?

No. Results depend on the offer, margins, market, sales process, website, data quality, and execution. I set measurable targets, report what the data supports, and make the next decision clear.

Vince Servidad

Performance marketer · Creative strategistPerformance Marketer & Creative Strategist

Turn paid traffic into sales and qualified leads.

Google Ads, Meta Ads, creative testing, conversion tracking, landing pages, and CRO—managed around the sales or qualified leads that matter.

$2M+ managed in a single month
10 years running my own online store

See the Growth Review View Results

Ongoing management or a focused project—depending on what is holding conversion back.

Anonymized Google Ads ecommerce account results — Google AdsEcommerce · account period

Anonymized ecommerce profit dashboard — Ecommerce dashboardThis Year view

My working range

Strategy
Campaigns
Measurement
Conversion

Free resource

Find the leaks before you spend more.

Get the five-point Performance Marketing Profitability Checklist and use it to pressure-test your offer, tracking, media, and follow-up.

One primary conversion is clearly defined for each campaign.
Ad, landing page, and offer promise the same next step.
Tracking records qualified outcomes, not only clicks and form fills.
Budget is weighted toward the campaigns and audiences that create margin.

Get the Profitability Checklist Get the content playbook

10 years running my own Shopify store

The ad dashboard is not the whole story.

Clicks and ROAS do not tell you whether a business is growing profitably. I also look at sales, margin, conversion rate, and what the business can afford to spend. The examples below show the source data available for each result.

Owned Shopify store

Shopify operating history

All-channel Shopify sales: $1.03M
Orders: 1,853
Average order value: $509
Owned-store history: 10 yrs

Shopify Analytics · All channels · Oct 2016–Jul 2026

Ten years running my own Shopify store.

Shopify Analytics reports $1.03M in all-channel sales across 1,853 orders. The record is store-level performance, not paid-media attribution.

View all performance snapshots

Clients

Previous and current clients.

Client work across paid media, creative strategy, conversion tracking, landing-page optimization, CRO, Shopify, and agency support.

How I got here.

I combine paid media, creative, conversion measurement, landing pages, and CRO with experience running a real online business.

Building my ownNow – 2016

Google Ads Specialist at Heights PR

Joined heightspr.com full time as a Google Ads Specialist. I also publish practical material on Google Ads, Meta Ads, conversion measurement, landing-page and funnel CRO, and Shopify operations.

Visit Heights PR

Shopify operator → performance marketer

Opened my first online store on Ecwid and Tictail before moving to Shopify. Running the business led me into Google Ads, Meta Ads, performance creative testing, conversion measurement, and landing-page and funnel CRO—the work I focus on today.

Visit Luxxe White Products

Creative chapter2014

Photographer · featured in Digital Photo magazine

Picked up a camera seriously and got featured in Digital Photo magazine, published by Bauer Media Group.

See my portfolio on 500px

What I work on

The ad account is not the whole problem.

When paid traffic is not turning into customers, the cause can be the campaign, creative, tracking, offer, landing page, or sales funnel. I find the priority and work on it.

Strategy and hands-on work in one place

Paid Media Strategy & Management

Set channel roles, unit economics, budget allocation, campaign structure, bidding, and optimization across Google Ads and Meta Ads.

Google Ads · Meta Ads · Budget · Bidding · Optimization

Performance Creative Strategy & Testing

Turn customer research into angles, hooks, briefs, formats, and a structured testing roadmap; use the results to guide each iteration.

Research · Angles · Hooks · Briefs · Test roadmap

Conversion Measurement & Attribution

Implement, troubleshoot, and validate GA4, GTM, Google Ads conversions, Enhanced Conversions, Meta Pixel/CAPI, and Shopify events; interpret attribution with business data.

GA4 · GTM · Enhanced Conversions · Pixel/CAPI · Attribution

Landing Page & Funnel CRO

Audit and optimize message match, offers, page structure, forms, product pages, cart, checkout, and mobile flow through evidence-based tests.

Funnels · Landing pages · Forms · Checkout · Experiments

What success is measured against

Business result: Revenue · pipeline · margin · customer value · another agreed KPI
Decision evidence: Conversion quality · value accuracy · attribution · downstream outcomes

How I work

Find the bottleneck. Make the next move.

A practical process for paid media, creative, conversion tracking, landing pages, and CRO.

01
Define the goal
Agree the sale, qualified lead, booking, or other result that matters—and what it is worth to the business.
02
Find the priority
Review the ads, creative, conversion tracking, offer, landing page, and funnel to identify the first problem worth solving.
03
Test the change
Launch campaigns and creative tests, make the agreed page or tracking changes, and validate the resulting data.
04
Make the next decision
Scale, hold, revise, or stop based on cost, lead quality, sales, and the evidence from the test.

Questions clients ask

What you need to know before hiring.

Scope, technical ownership, measurement, and how the work is evaluated.

Yes. I set the plan and work directly in Google Ads, Meta Ads, conversion tracking, and the landing-page or CRO work agreed in scope.

Work with me

Get clear on what to address first.

Bring the basics

01Business
02Offer
03Channels
04Spend
05Goal

Consultation

Bring your website, current channels, spend or launch budget, and the result you need. We will identify the most useful next step.

See the Growth Review

View Results

Turn paid traffic into sales and qualified leads.

Find the leaks before you spend more.