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Vince Servidad

Paid Acquisition Specialist

Make paid traffic more profitable.

I manage Google Ads and Meta Ads for ecommerce and lead generation—then fix the measurement or conversion issue blocking growth.

  • 10+ years in paid acquisition
  • Highest monthly spend managed: $2M+
  • Lead gen + ecommerce
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Ongoing management or a focused project. No fixed package.

Google AdsEcommerce · account period
Anonymized Google Ads ecommerce account results
3.57xconversion value / cost
Sep 2025–Mar 2026 snapshot.
Ecommerce dashboardThis Year view
Anonymized ecommerce profit dashboard
10.79xdashboard-reported ratio
Sales · ads · profit

Find the real constraint

More ad spend cannot fix the wrong constraint.

I review traffic quality, offer, creative, tracking, landing page, and conversion before scaling.

  1. Traffic
  2. Targeting
  3. Creative
  4. Tracking
  5. Landing Page
  6. Offer
  7. Conversion
  8. Profit

What I work on

Paid media, measurement, and conversion.

Google Ads and Meta Ads acquire demand. Tracking, landing pages, and Shopify improvements make the result measurable and more profitable.

Strategy, execution, and measurement
01

Google Ads

Campaigns managed around profitable sales or qualified leads.

Search · Shopping · PMax · Demand Gen · YouTube

02

Meta Ads

Campaign management, creative testing, retargeting, and measured scaling.

Facebook · Instagram · Creative testing · Retargeting · Scaling

03

Tracking & Attribution

Reliable conversion data for bidding and business decisions.

GA4 · GTM · Pixel/CAPI · Enhanced Conversions · Debugging

04

Landing Pages & CRO

Fix the page, offer, form, or checkout issue after the click.

Landing pages · Offers · Funnels · Checkout

05

Shopify Development

Store builds, migrations, and custom Liquid connected to paid traffic and tracking.

Store builds · Migrations · Custom Liquid · Checkout · Purchase tracking

What success is measured against

Business result
Revenue · pipeline · margin · customer value · another agreed KPI
Decision evidence
Conversion quality · value accuracy · attribution · downstream outcomes

10 years running my own Shopify store

The ad dashboard is not the whole story.

Clicks and ROAS do not tell you whether a business is growing profitably. I also look at sales, margin, conversion rate, and what the business can afford to spend. The examples below show the source data available for each result.

Owned Shopify store

Operator experience, without publishing private store details.

The figures alongside are store-level context rather than paid-media attribution.

Shopify operating history

reported all-channel Shopify sales
$1.03M
Orders
1,853
Average order value
$509
Owned-store history
10 yrs

Shopify Analytics · All channels · Oct 2016–Jul 2026

Ten years running my own Shopify store.

Shopify Analytics reports $1.03M in all-channel sales across 1,853 orders. The record is store-level performance, not paid-media attribution.

View all performance snapshots

Clients

Previous and current clients.

Client work across paid media, creative strategy, conversion tracking, landing-page optimization, CRO, Shopify, and agency support.

  • Shogun Sports
  • FlavSmiles
  • Heights PR
  • Glow Chemistry
  • Skin Solutions UAE
  • Ideal Beauty Deals

Paid Acquisition Diagnosis

Find the constraint. Fix what matters. Scale what works.

One decision at a time, based on the strongest available evidence.

  1. 01

    Diagnose

    Find the biggest constraint.

  2. 02

    Prioritize

    Choose the highest-impact change.

  3. 03

    Implement

    Make the agreed change.

  4. 04

    Measure

    Measure the business result.

  5. 05

    Scale

    Invest where the economics hold.

How I got here.

I combine paid media, creative, conversion measurement, landing pages, and CRO with experience running a real online business.

Building my ownNow – 2016

Google Ads Specialist at Heights PR

Joined heightspr.com full time as a Google Ads Specialist. I also publish practical material on Google Ads, Meta Ads, conversion measurement, landing-page and funnel CRO, and Shopify operations.

Visit Heights PR

Shopify operator → performance marketer

Opened my first online store on Ecwid and Tictail before moving to Shopify. Running the business led me into Google Ads, Meta Ads, performance creative testing, conversion measurement, and landing-page and funnel CRO—the work I focus on today.

Creative chapter2014

Photographer · featured in Digital Photo magazine

Picked up a camera seriously and got featured in Digital Photo magazine, published by Bauer Media Group.

See my portfolio on 500px
100% freeMIT licensedv1.0.0

Built by Vince Servidad

Full-Stack Marketing OS.

The system behind how I diagnose and improve paid acquisition.

I turned my working principles for research, Google Ads, Meta Ads, measurement, conversion, and optimization into a public, evidence-led operating system.

It is open source, MIT licensed, and free to use, adapt, and build on.

Google AdsMeta AdsCreative strategyShopify CROSEO + contentMeasurement

vinceservidad /

full-stack-marketing-os

Public repository
System map · main
  1. 01Marketing request
  2. 02Router
  3. 03Specialist skill
  4. 04Framework
  5. 05Playbook
  6. 06Deliverable
Evidence before assumptionsGet the free Marketing OS

From the system to your business

Prefer an experienced specialist to apply the system to your business?

Start with the practical questions about fit, scope, measurement, and what happens after you send your project.

Questions clients ask

What you need to know before hiring.

Scope, technical ownership, measurement, and how the work is evaluated.

Yes. I set the plan and work directly in Google Ads, Meta Ads, conversion tracking, and the landing-page or CRO work agreed in scope.

Work with me

Tell me what you are trying to improve.

Send the business, offer, channels, budget, and goal. I will review the context before you choose a consultation time.

  1. 01Business
  2. 02Offer
  3. 03Channels
  4. 04Budget
  5. 05Goal
Send project details