Vince ServidadGoogle Ads, Meta Ads and Shopify CRO

Make paid traffic more profitable.

I manage Google Ads and Meta Ads, then work on the creative, website and tracking when those are holding back sales or qualified leads. You work directly with me, from finding the problem to implementing the agreed fix.

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Industries I run Google Ads in

Each one buys customers differently. What a sale is worth, what the platform will approve and how long the buying window stays open all change with the category.

Ecommerce and Shopify
Relevant product feeds bring shoppers to the store. Product pages and checkout then need to answer buying questions and make the purchase straightforward.
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Healthcare and clinics
Ads have to pass policy review, and bookings have to be counted without sending patient data to an ad platform.
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Sexual health and fertility
Restricted categories where the wrong wording gets an ad rejected, and the page has to answer what people will not ask out loud.
Digital products and SaaS
Trial signups need to be connected to activation, qualified pipeline and paying customers.
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Events and ticket sales
Demand builds, peaks, then stops on a fixed date. Budget follows the selling window, not a monthly average.
Charity, nonprofit and fundraising
The goal is donations, not leads. What counts is the cost of raising each one and whether the donor gives again.

There are also pages for home services and trades and law firms. Something else? Tell me what you sell and what is not working, and I will tell you whether it fits the work I do. Start Free Review

Different industries, same process

1Understand the business
2Check the measurement
3Find the first priority
4Agree and implement the test
5Review the business result
6Scale what works
7Set the next priority

Where paid traffic loses money

The waste usually starts with the traffic, the path after the click or the conversion signal guiding the platform.

Wrong traffic: The campaigns buy searches, audiences, or clicks that were unlikely to become customers in the first place.
Weak conversion path: The ad works, but the product page, landing page, checkout, booking flow, or enquiry process loses the sale after the click.
Wrong measurement: Google or Meta optimizes toward the easiest conversion instead of the result that actually matters to the business.

Evidence behind the work

Open the source reports, inspect the storefronts and read what clients said.

Selected figures

3.57x: Conversion value per £1 of Google Ads cost
US$1.03M: Total sales through my own Shopify store
$2M+: Highest monthly ad spend managed

Selected client builds

Shopify work you can inspect

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Shopify storefront

Shogun Sports

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Shopify storefront

LumoraLicht

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Brands I have worked with

Paid media, creative strategy, measurement, CRO, Shopify, and agency support. Freelance and in-house.

Self-initiated technical work

Tools and systems I build

Open-source tools I build for marketing strategy, Shopify operations and implementation.

Marketing strategy & implementation

Marketing Skills

Skills and playbooks for marketing diagnosis, strategy, creative, paid media and CRO.

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Shopify operations & development

Shopify Expert AI Skills

AI-assisted workflows for Shopify operations, audits, analytics and theme development.

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In their words

Client feedback

Client feedback on communication, collaboration and delivery.

“Vincent went above and beyond and was extremely responsive. I would definitely hire him again!”
veryproperllc · United States · 2024
“Vincent did an awesome job. Any revisions I needed, he was on it. I'd work with him again.”
camrusso · United States · 2024

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The message has to work after the click

Each test starts with a customer question. The ad and landing page should answer it together.

Customer research

Reviews, searches and support questions help identify what customers need to know before buying.

Ad and page copy

The ad and landing page explain the same offer, with a clear next step.

Creative testing

Angles, hooks and briefs are tested against a specific question, with results used to guide the next version.

See how I develop a creative brief

What it costs, and what happens first

Three ways to work together, with starting prices. You can see whether ongoing management fits your budget before we book a call.

Project review

Free

Send your website and the problem you want to solve. I’ll review the information you share, suggest what to investigate first, and tell you whether I can help.

Your goal and current setup
The first issue worth investigating
Whether a project or ongoing support fits

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Ongoing management

Most common

From US$1,700 / month per channel

Campaigns, creative and reporting, judged against sales or lead quality rather than the number the platform reports.

Google Ads or Meta Ads management
Creative strategy, direction and conversion copy
A shared record of changes and results

See how ongoing support works

Focused project

Fixed price per project

One defined build: a Shopify store, a landing page, or a tracking rebuild. Scope agreed before work starts.

Shopify builds and theme work
Landing pages and conversion rate optimization (CRO)
GA4, Google Tag Manager, Meta Pixel and Conversions API

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Paid-media management is priced per channel. Development projects are quoted separately, and scope and fees are agreed before work starts. Higher-spend pricing details are explained on the relevant service page.

How the first two weeks work

I treat your business with the same care I give my own. We agree on priorities together, and I explain what I recommend and why. You work directly with me throughout. I am based in the Philippines and work remotely with businesses worldwide.

Days 1–3
You provide the access and information we agreed. I review the current setup, tracking, creative and relevant pages before recommending changes.
Days 4–7
You receive a ranked list of findings, what I recommend changing first and what I would leave alone. We agree the work and responsibilities before anything changes.
Week 2
I implement the approved changes that are in scope and set up the agreed reporting. You can see what changed, why it changed and what the data can show.

When the work is not a fit

These conditions limit what I can do or fall outside my services.

You only want the cheapest possible leads, without checking whether they become customers.
Your team cannot share which enquiries became qualified opportunities or customers. I can help improve incomplete tracking, but I still need business feedback to judge lead quality.
You need ongoing video or user-generated content production. I provide strategy, creative direction, copy and static creative, but I do not produce video or UGC.
You require claims that an ad platform does not allow. I will not create or run them.

Frequently asked questions

A few things worth knowing before you get in touch.

Do I need every service, or a long-term engagement?

No, and you should not. A single landing page, tracking fix or Shopify build is a legitimate project on its own. Scope, responsibilities, fees and terms are agreed before anything starts. Buying the full stack to fix one problem is how people end up paying for five things to solve one.

What does it cost, and is there a minimum?

Management starts at US$1,700/month per channel, or US$3,400 for Google Ads and Meta Ads together. An additional 3% applies only to spend above the channel threshold agreed in your proposal, typically US$24,000/month. Spend is not pooled across channels. Ad spend and development are separate. You approve the scope, threshold and fees before work begins. The initial project review is free. If ongoing management exceeds your budget, a focused project may be a better starting point.

What happens after I send my project?

After you submit, I review the details. Some projects can choose a 30-minute call time right away. For the rest, I read the brief and reply within 2 business days. We then discuss your goal, current setup, fit and scope. Do not send passwords or account access through the form.

Can you guarantee sales or leads?

No, and be careful with anyone who does. Results depend on your offer, market, margins, site, data and sales process, most of which I do not control. What I will do is agree measurable targets up front and report only what the evidence supports, including when the evidence says the work did not land.

Find the first problem worth fixing

Send your site and what is not working. I’ll tell you what I would investigate first.

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