Vince ServidadPPC & Creative Strategist | Google Ads & Meta Ads
Get more sales from the ad budget you already spend
I work on Google Ads, Meta Ads and creative strategy, with hands-on ecommerce and Shopify experience. I also improve landing pages and tracking when they are limiting results.
Which of these is you?
Every category buys ads differently. Pick yours and the next page is written for it — the constraint that actually governs the account, not a general pitch.
Ecommerce & Shopify
Feeds, Shopping and Performance Max, and the product or checkout step where the spend leaks.
Shopify & ecommerceClinics & healthcare
Policy-safe campaigns, and bookings counted without patient data reaching an ad platform.
Healthcare adsHome services & trades
Emergency and planned demand run apart, and the missed calls nobody is counting.
Trades adsLaw firms
Matters separated by value, intake measured, and cost reported per signed case.
Law firm PPCB2B SaaS
Bidding fed CRM stages, so it buys qualified pipeline instead of trial signups.
B2B SaaS PPCSomething else
Tell me the category and what is not working. You get an honest answer on whether it is work I should be doing.
Get a project review
Where the budget is going
Most accounts I take over are not short of budget. They are paying full price for clicks that were never going to buy, and losing the ones that would.
- The search terms nobody reads
- Broad terms buy the wrong jobs, the wrong jurisdictions and people looking for free advice. Each one costs what a real enquiry costs.
- The phone that rings out
- A missed call at 2pm is a paid click thrown away, and in most local accounts it is the single largest loss. Almost nobody measures it.
- Bidding on the wrong signal
- If the platform only ever sees a form fill, it buys more form fills from wherever they are cheapest. It never sees which ones became customers.
Selected client builds
Shopify work you can inspect
Brands and teams I have worked with, freelance and in-house
Paid media, creative strategy, measurement, CRO, Shopify, and agency support.
Creative strategy
Customer research, ad concepts and landing-page copy developed together. Each test starts with a question we need to answer.
Customer research
Reviews, searches and support questions help identify what customers need to know before buying.
Ad and page copy
The ad and landing page explain the same offer, with a clear next step.
Creative testing
Angles, hooks and briefs are tested against a specific question, with results used to guide the next version.
Self-initiated technical work
Tools and systems I build
Open-source tools I build for marketing strategy, Shopify operations and implementation.
Marketing strategy & implementation
Full-Stack Marketing OS
Skills and playbooks for marketing diagnosis, strategy, creative, paid media and CRO.
Explore Marketing OSShopify operations & development
Shopify Expert AI Skills
AI-assisted workflows for Shopify operations, audits, analytics and theme development.
Explore Shopify AI SkillsIn their words
Client feedback
Client feedback on communication, collaboration and delivery.
“Excellent workign working Vincent. Very professional and through person. Always pushing you for more but never pushy. Pleasure.”
firesafetyuk · United Kingdom · 2024
“Vincent went above and beyond and was extremely responsive. I would definitely hire him again!”
veryproperllc · United States · 2024
What it costs, and what happens first
Three shapes of engagement and the figures they start from. If the budget is well under the ongoing number, you find that out here rather than after a call.
Account review
Free
Send the account and what feels stuck. You get the first constraint worth fixing, what it is plausibly worth, and an honest answer on whether it is work I should do.
- Search terms and account structure
- Conversion tracking audit
- Landing page and offer review
Ongoing management
Most commonFrom $1,700 / month
Campaigns, creative and reporting, judged against sales or lead quality rather than the number the platform reports.
- Google Ads and Meta Ads, run as one account
- Creative strategy, direction and conversion copy
- Daily log and report access, not a monthly deck
Focused project
Fixed price per project
One defined build: a Shopify store, a landing page, or a tracking rebuild. Scope agreed before work starts.
- Shopify builds and theme work
- Landing pages and CRO
- GA4, GTM, Pixel and CAPI
The retainer covers the account. Above roughly $24,000 a month in ad spend it adds 3% of spend — about $720 at that level — and you only get there by approving a scale-up that is already working. Priced in USD.
Your first two weeks
I treat your business with the same care I give my own. We agree on priorities together, and I explain what I recommend and why. You work directly with me throughout. Based in the Philippines. Working remotely with businesses worldwide.
- Days 1–3
I read the account, the tracking and the pages. Nothing changes yet — most wasted spend comes from a decision made months ago that nobody re-checked.
- Days 4–7
You get the findings ranked by cost, with what I would change first and what I would leave alone. You approve the scope before anything moves.
- Week 2
The agreed changes go live, and reporting is set up so you can see what they did — in your numbers, not the platform's.
When I am the wrong person
I would rather say this now than three weeks in.
You want the cheapest possible leads regardless of whether they turn into work.
Nobody at your end can tell me which enquiries were any good. Without that I am optimising toward a number that does not mean anything.
You need a team on call, or assets produced. I do strategy, direction, copy and static creative — not video or UGC production.
You want claims the platform's policy does not allow. I will not write them.
Frequently asked questions
A few things worth knowing before you get in touch.
Is this for my kind of business?
Ecommerce brands, local and service businesses, teams building a website or digital sales experience, and agencies needing white-label support. What matters more than your sector is whether there is a real business goal and a problem I can actually move. If there is not, I will say so.
Do I need every service, or a long-term engagement?
No, and you should not. A single landing page, tracking fix or Shopify build is a legitimate project on its own. Scope, responsibilities, fees and terms are agreed before anything starts. Buying the full stack to fix one problem is how people end up paying for five things to solve one.
What does it cost, and is there a minimum?
Ongoing management starts at $1,700 a month for the account as a whole rather than per channel. Above roughly $24,000 a month in ad spend it adds 3% of spend, which you only reach by approving a scale-up that is already working. A defined project — a landing page, a Shopify build, a tracking rebuild — is quoted at a fixed price before work starts. The review that produces the figure for your account is free. If your budget sits well under the ongoing number, say so early and I will tell you whether it is worth doing at all.
What happens after I send my project?
The form lets you choose a 30-minute call time after submitting your details. We discuss your goal, current setup and the first constraint worth investigating. If there is a fit, we define the scope and next steps. Do not send passwords or grant account access through the form.
Can you guarantee sales or leads?
No, and be careful with anyone who does. Results depend on your offer, market, margins, site, data and sales process, most of which I do not control. What I will do is agree measurable targets up front and report only what the evidence supports, including when the evidence says the work did not land.
Tell me about your project
Send your website, your goal and what is not working. We can discuss the scope and whether I can help.
Project details, then a call
Your email, a link and what feels stuck. Everything else is optional. The calendar opens once it is sent.
Get a project review