What does performance creative strategy include?

Customer research, angles, hooks, offers, briefs, formats, test design, and performance analysis. Asset production is included only when it is agreed in the scope.

Do you implement conversion measurement and attribution?

Yes. I audit, implement, troubleshoot, and validate GA4, GTM, Google Ads conversion actions and Enhanced Conversions, Meta Pixel/CAPI, Shopify events, calls, forms, and bookings where relevant. Attribution is interpreted with platform and business data; no tool provides perfect attribution.

How do you evaluate performance?

Before launch or takeover, we agree the result that matters and how it will be measured. That may be sales, profit, qualified leads, booked revenue, customer value, or another verified outcome. Platform metrics help explain performance; they are not the whole scorecard.

How is the engagement scoped?

Work can be a focused tracking, creative-testing, landing-page, or CRO project, or ongoing Google Ads and Meta Ads management. Scope is based on the current setup, what needs attention, and how much implementation is required.

Can you guarantee results?

No. Results depend on the offer, margins, market, sales process, website, data quality, and execution. I set measurable targets, report what the data supports, and make the next decision clear.

Vince Servidad

Paid Acquisition SpecialistPaid Acquisition Specialist

Make paid traffic more profitable.

Google Ads and Meta Ads are only part of the system. I find where paid acquisition is leaking—across campaigns, creative, tracking, landing pages, and CRO—fix the highest-impact constraint, then scale what works.

10+ years in paid acquisition
Up to $2M/month managed
Lead gen + ecommerce

See the Growth Review Send Your Setup

Ongoing management or a focused project—depending on what is holding conversion back.

Anonymized Google Ads ecommerce account results — Google AdsEcommerce · account period

Anonymized ecommerce profit dashboard — Ecommerce dashboardThis Year view

My working range

Strategy
Campaigns
Measurement
Conversion

Where the leak actually is

The problem isn’t always the ads.

More spend won’t fix a broken acquisition system. The constraint could be inside the ad account—or anywhere after the click. Profit is what survives the whole chain.

Traffic
Targeting
Creative
Tracking
Landing Page
Offer
Conversion
Profit

Free resource

Find the leaks before you spend more.

Get the five-point Performance Marketing Profitability Checklist and use it to pressure-test your offer, tracking, media, and follow-up.

One primary conversion is clearly defined for each campaign.
Ad, landing page, and offer promise the same next step.
Tracking records qualified outcomes, not only clicks and form fills.
Budget is weighted toward the campaigns and audiences that create margin.

Get the Profitability Checklist Get the content playbook

10 years running my own Shopify store

The ad dashboard is not the whole story.

Clicks and ROAS do not tell you whether a business is growing profitably. I also look at sales, margin, conversion rate, and what the business can afford to spend. The examples below show the source data available for each result.

Owned Shopify store

Shopify operating history

All-channel Shopify sales: $1.03M
Orders: 1,853
Average order value: $509
Owned-store history: 10 yrs

Shopify Analytics · All channels · Oct 2016–Jul 2026

Ten years running my own Shopify store.

Shopify Analytics reports $1.03M in all-channel sales across 1,853 orders. The record is store-level performance, not paid-media attribution.

View all performance snapshots

Clients

Previous and current clients.

Client work across paid media, creative strategy, conversion tracking, landing-page optimization, CRO, Shopify, and agency support.

How I got here.

I combine paid media, creative, conversion measurement, landing pages, and CRO with experience running a real online business.

Building my ownNow – 2016

Google Ads Specialist at Heights PR

Joined heightspr.com full time as a Google Ads Specialist. I also publish practical material on Google Ads, Meta Ads, conversion measurement, landing-page and funnel CRO, and Shopify operations.

Visit Heights PR

Shopify operator → performance marketer

Opened my first online store on Ecwid and Tictail before moving to Shopify. Running the business led me into Google Ads, Meta Ads, performance creative testing, conversion measurement, and landing-page and funnel CRO—the work I focus on today.

Visit Luxxe White Products

Creative chapter2014

Photographer · featured in Digital Photo magazine

Picked up a camera seriously and got featured in Digital Photo magazine, published by Bauer Media Group.

See my portfolio on 500px

What I work on

Two engines. Two multipliers.

Google and Meta are the acquisition engines. Tracking and CRO make them work better. I find the priority across all four and work on it.

Strategy and hands-on work in one place

Google Ads

Search, Shopping, Performance Max, Demand Gen, and YouTube—built, optimized, and scaled around profitable conversion value.

Search · Shopping · PMax · Demand Gen · YouTube

Meta Ads

Facebook and Instagram campaign strategy, creative testing, retargeting, and scaling—grown only as far as the store economics allow.

Facebook · Instagram · Creative testing · Retargeting · Scaling

Tracking & Attribution

GA4, GTM, Meta Pixel/CAPI, Enhanced Conversions, and conversion debugging—measurement you can actually optimize against.

GA4 · GTM · Pixel/CAPI · Enhanced Conversions · Debugging

Landing Pages & CRO

Landing pages, Shopify CRO, offers, funnels, conversion copy, and checkout friction—fix what breaks after the click.

Landing pages · Shopify CRO · Offers · Funnels · Checkout

What success is measured against

Business result: Revenue · pipeline · margin · customer value · another agreed KPI
Decision evidence: Conversion quality · value accuracy · attribution · downstream outcomes

Paid Acquisition Diagnosis

Find the constraint. Fix what matters. Scale what works.

One system across traffic, creative, conversion tracking, landing pages, and CRO—so the next move is always the highest-impact one.

01
Diagnose
Find the biggest constraint across traffic, creative, conversion tracking, landing pages, offer, and economics.
02
Prioritize
Identify the single change with the highest expected business impact.
03
Implement
Fix, rebuild, or launch what the priority requires.
04
Measure
Track what changed against qualified leads, sales, CPA, ROAS, and profitability.
05
Scale
Increase investment where the economics support it.

Questions clients ask

What you need to know before hiring.

Scope, technical ownership, measurement, and how the work is evaluated.

Yes. I set the plan and work directly in Google Ads, Meta Ads, conversion tracking, and the landing-page or CRO work agreed in scope.

Work with me

Get clear on what to address first.

Bring the basics

01Business
02Offer
03Channels
04Spend
05Goal

Consultation

Bring your website, current channels, spend or launch budget, and the result you need. We will identify the most useful next step.

See the Growth Review

View Results

Make paid traffic more profitable.

The problem isn’t always the ads.

Find the leaks before you spend more.