Can you audit an existing GA4 and GTM setup?

Yes. I can review missing events, duplicates, incorrect values, cross-domain problems, conflicting containers, and conversion actions that should not be used for bidding.

Do you implement Meta Conversions API?

Yes. Browser and server events, event IDs, deduplication, customer information parameters, and event quality can be configured and validated where the platform and consent setup allow it.

Can you track calls, forms, bookings, and purchases?

Yes. The method depends on the website, checkout, CRM, call-tracking provider, and booking platform. Feasibility and access are confirmed before implementation.

Will the setup be documented?

Yes. The handoff covers tags, triggers, variables, events, conversion actions, validation evidence, ownership, and the maintenance steps your team needs.

Can this be a focused project?

Yes. Audits, repairs, migrations, and validation can be scoped as focused projects. Ongoing monitoring is added only when it is useful.

Conversion tracking specialist · GA4 + GTM + CAPI

Know what is actually creating sales and qualified leads.

I audit and implement GA4, GTM, Google Ads conversions, Meta Pixel, CAPI, ecommerce, forms, calls, and bookings so bidding and budget decisions use data you can trust.

Send Site & Current Setup See measurement capabilities

Available as a focused tracking audit, implementation, repair, or validation project. Ongoing monitoring only when the setup requires it.

What trustworthy measurement requires

01
The valuable business result is defined first
02
Duplicate, missing, and low-value events are separated
03
Browser and server events are tested against real flows
04
The final setup is documented so your team can own it

$2M+
highest monthly ad spend managed: 10 yrs
operating a Shopify store

Strategy

Bad conversion data teaches ad platforms the wrong lesson.

Measurement is not just reporting. Google and Meta use conversion signals to decide who sees your ads and how aggressively to bid. The wrong signal can make efficient-looking campaigns less profitable.

Define value before creating events

A purchase, qualified lead, booking, call, or other agreed result determines which actions matter and what the platforms should optimize toward.

Validate the whole conversion path

Browser events, server events, platform diagnostics, cross-domain journeys, and real test conversions are checked together before the data is trusted.

Scope

What I handle in conversion measurement

Capabilities are used when they solve the constraint. The engagement does not expand just to create more deliverables.

Measurement audit

Tags, containers, plugins, events, conversion actions, values, reporting settings, and gaps are mapped before changes are made.

GTM and GA4

Google Tag Manager, GA4 events, parameters, ecommerce data, and DebugView validation are configured around the real conversion path.

Google Ads conversions

Primary and secondary actions, values, enhanced conversions, calls, forms, and purchases are set so bidding receives useful data.

Meta Pixel and CAPI

Browser and server events are mapped, deduplicated, tested, and checked for event quality where the platform and consent setup allow it.

Shopify and cross-domain journeys

Product, cart, checkout, purchase, form, and booking events are verified across storefronts and connected conversion paths.

Validation and handoff

You receive the event definitions, validation evidence, ownership notes, and maintenance guidance needed after implementation.

How the work runs

Measurement built for decisions, not dashboards

01Sales and qualified leads are defined before tags and events are created.
02Duplicate purchases, conflicting containers, and legacy scripts are diagnosed instead of ignored.
03Events are tested in platform diagnostics and real conversion flows.
04Primary bidding signals stay separate from low-value engagement events.
05Technical decisions are documented in language marketing and leadership teams can use.

Fit before scope

Is this the right engagement?

The best fit has a measurable business result, workable economics, and room to fix the real constraint instead of forcing more spend into the same problem.

Good fit

You do not trust the numbers in GA4, Google Ads, Meta, or your reporting.
Bidding or budget decisions depend on conversion data that has not been properly validated.
You want maintainable tracking with clear documentation and ownership.