01
Give each channel a job
Demand capture, demand generation, retargeting, testing, and brand protection are different jobs. Budget should reflect the job each channel can actually do.
PPC strategist · Google Ads + Meta Ads
PPC strategy from media to conversion.
I connect Google Ads, Meta Ads, creative, measurement, and landing-page conversion around one business target, then put budget behind what is actually working.
Remote PPC strategy and management for international ecommerce and lead-generation businesses. Focused projects or ongoing management, depending on the constraint.
What must be true before scale
- 01
Each channel has a clear commercial job
- 02
Creative and media use the same business target
- 03
Measurement and landing-page friction are checked before scale
- 04
Budget moves follow verified results, not platform optimism
- $2M+
- highest monthly ad spend managed
- 10 yrs
- operating a Shopify store
Strategy
One target. Clearer budget decisions.
Paid growth gets harder when every channel, creative test, and report uses a different definition of success. Start with the business result, then make the system support it.
02
Move budget using business evidence
Acceptable acquisition cost, conversion quality, margin or lead value, and what changed at the previous spend level decide what scales next.
Scope
What I handle across paid growth
Capabilities are used when they solve the constraint. The engagement does not expand just to create more deliverables.
Channel strategy and budget allocation
Business goals, acceptable costs, channel roles, budgets, audiences, keywords, offers, and measurement are aligned before spend moves.
Meta Ads management
Campaign structure, creative testing, audiences, retargeting, Pixel and CAPI, and budget decisions stay connected to conversion quality.
Google Ads management
Search, Shopping, Performance Max, feeds, search terms, bidding, negatives, conversion actions, and landing-page intent receive hands-on management.
Creative strategy and testing
Hooks, concepts, copy, proof, offers, and formats are tested with a clear reason and a rule for what happens next.
Measurement quality
GA4, GTM, platform pixels, conversion actions, values, and downstream quality are checked before reporting drives budget decisions.
Business reporting
Updates focus on spend, verified outcomes, tests, budget moves, constraints, and the next decision in plain English.
Performance evidence
Proof from the paid-growth system.
This combines a source-backed Google Ads account snapshot with an ecommerce profit dashboard. Each item keeps its original source and reporting limits instead of forcing every result into one channel-attribution story.
01Performance snapshot·Ecommerce
Six-month Google Ads account: 3.57x conversion value/cost
Google Ads reports £6,064.57 in cost, 723.09 conversions, £21,675.34 in conversion value, and 3.57 conversion value per cost from September 18, 2025 through March 15, 2026.
- 3.57x
- Conversion value / cost
- £21,675.34
- Conversion value
Google Ads account view for September 18, 2025 through March 15, 2026; figures remain in the source dashboard's pound-sterling currency (£).
View source-backed evidence
02Performance snapshot·Ecommerce
This Year ecommerce dashboard: ₱2.31M reported net profit
The dashboard's This Year view reports ₱3,700,551 in total sales, ₱342,886 in ad spend, 10.79x ROAS, ₱2,311,657 in net profit, and a 62% net margin.
- ₱2.31M
- Net profit
- 10.79x
- Dashboard ROAS
Dashboard view set to This Year; the screenshot does not show the calendar year or whether the period is complete. Figures remain in the original Philippine-peso reporting currency.
View source-backed evidenceHow the work runs
One owner across the paid-growth path
- 01The person setting strategy is also working inside the accounts.
- 02Google and Meta get defined jobs instead of competing for budget without a plan.
- 03The cost and quality of a real result matter more than platform-reported volume.
- 04Creative, measurement, and landing-page priorities stay inside the same growth plan.
- 05Material tests and budget decisions remain visible to your team.
Fit before scope
Is this the right engagement?
The best fit has a measurable business result, workable economics, and room to fix the real constraint instead of forcing more spend into the same problem.
Good fit
- You want Google Ads and Meta Ads judged against the same business result.
- You need strategy and hands-on execution connected instead of split across vendors.
- You are willing to fix creative, tracking, or the landing page when media is not the real constraint.
Not a fit
- You want more spend treated as success regardless of profit or lead quality.
- You want a guaranteed ROAS or CPL before the offer, economics, and data are reviewed.
- You want the ad accounts managed in isolation from measurement and conversion quality.
Questions
Before you hire me.
Next step
Find the constraint before you add more spend.
Send your site and current setup. The Paid Growth Diagnosis will identify the highest-impact constraint before I recommend channels, budget, or scope.
Send Site & Current SetupIf paid acquisition is not the main constraint, I will tell you.
The rest of the paid-growth system
Campaign performance depends on reliable measurement, effective creative, clear economics, and a conversion path that turns traffic into revenue.