Performance evidence
Documented performance.
Anonymized performance snapshots from Shopify, ecommerce reporting, and paid Google Ads accounts. Each entry states what the source reports and what it does not prove.
Figures keep the source currency, date range, and metric definition. A screenshot verifies the displayed totals; it does not establish causation by itself.
₱17.04M in Shopify sales across 18,556 orders
Shopify reports 489,073 sessions, ₱17,042,235.59 in total sales, 18,556 orders, and a 3.28% conversion rate for January 10, 2020 through September 21, 2025.
- ₱17.04M
- Total sales
- 18,556
- Orders
Shopify all-channel analytics for January 10, 2020 through September 21, 2025; figures remain in Philippine pesos.
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This Year ecommerce dashboard: ₱2.31M reported net profit
The dashboard's This Year view reports ₱3,700,551 in total sales, ₱342,886 in ad spend, 10.79x ROAS, ₱2,311,657 in net profit, and a 62% net margin.
- ₱2.31M
- Net profit
- 10.79x
- Dashboard ROAS
Dashboard view set to This Year; the screenshot does not show the calendar year or whether the period is complete. Figures remain in the original Philippine-peso reporting currency.
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Six-month Google Ads account: 3.57x conversion value/cost
Google Ads reports £6,064.57 in cost, 723.09 conversions, £21,675.34 in conversion value, and 3.57 conversion value per cost from September 18, 2025 through March 15, 2026.
- 3.57x
- Conversion value / cost
- £21,675.34
- Conversion value
Google Ads account view for September 18, 2025 through March 15, 2026; figures remain in the source dashboard's pound-sterling currency (£).
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Monthly ecommerce dashboard: ₱481,748 reported net profit
The supplied monthly dashboard reports ₱828,933 in total sales, ₱83,130 in ad spend, 9.97x ROAS, ₱481,748 in net profit, and a 58% net margin.
- ₱481,748
- Reported net profit
- ₱828,933
- Total sales
Dashboard view set to This Month; the screenshot does not display the calendar month. Figures remain in the original Philippine-peso reporting currency.
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Paid Google Ads account: 17.13x conversion value/cost
A paid Google Ads account in the charity category reported £14,187.41 in conversion value from £828.23 in cost on March 13, 2026.
- 17.13x
- Conversion value / cost
- £14,187.41
- Conversion value
Paid Google Ads account snapshot for March 13, 2026; figures remain in the source dashboard's pound-sterling currency (£). The screenshot does not show an Ad Grant account.
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Daily ecommerce dashboard: ₱97,026 reported net profit
The supplied dashboard reports ₱145,439 in total sales, ₱4,311 in ad spend, 33.74x ROAS, ₱97,026 in net profit, and a 67% net margin.
- ₱97K
- Net profit
- 33.74x
- Dashboard ROAS
Dashboard view set to Today; the screenshot does not expose the calendar date.
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About Vince
Vince Servidad
Performance Marketer & Creative Strategist
Performance marketer and creative strategist for Google Ads, Meta Ads, performance creative testing, conversion tracking and attribution, Shopify CRO, and landing pages. Highest monthly ad spend managed: $2M+. I have operated an ecommerce business since 2016.