Google Ads specialist · ecommerce + lead generation

Google Ads for ecommerce and lead generation

You are also paying for everyone who is not. Search is the one channel where people tell you what they want, and the one where a broad match keyword quietly spends your budget on people who never will. I work Search, Shopping, Performance Max, feeds and bidding against what a sale is worth, not against reported conversion counts.

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See Google Ads capabilities ↓

Remote Google Ads work for international ecommerce and lead-generation businesses. Focused projects or ongoing management, depending on the constraint.

What has to be true before you scale

Search intent is separated from low-value traffic
Bidding is tied to the value of a real result
Search, Shopping, and Performance Max have clear roles
Measurement, feeds, and landing pages are checked before scale

Performance evidence

Google Ads results you can inspect.

These are anonymized, source-backed Google Ads account snapshots. The numbers verify what the platform reported for the stated periods; they are evidence, not a promise of future ROAS.

Anonymized Google Ads dashboard showing £6,064.57 cost, 723.09 conversions, £21,675.34 conversion value, and 3.57 conversion value per cost

Performance snapshot · Ecommerce

Six-month Google Ads account: 3.57x conversion value/cost

Google Ads reports £6,064.57 in cost, 723.09 conversions, £21,675.34 in conversion value, and 3.57 conversion value per cost from September 18, 2025 through March 15, 2026.

Conversion value / cost: 3.57x
Conversion value: £21,675.34

Google Ads account view for September 18, 2025 through March 15, 2026; figures remain in the source dashboard's pound-sterling currency (£).

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Anonymized paid Google Ads screenshot showing £828.23 cost, 38.36 conversions, £14,187.41 conversion value, and 17.13 conversion value per cost

Performance snapshot · Charity

Paid Google Ads account: 17.13x conversion value/cost

A paid Google Ads account in the charity category reported £14,187.41 in conversion value from £828.23 in cost on March 13, 2026.

Conversion value / cost: 17.13x
Conversion value: £14,187.41

Paid Google Ads account snapshot for March 13, 2026; figures remain in the source dashboard's pound-sterling currency (£). The screenshot does not show an Ad Grant account.

View source and context ↗

Before the bidding

A purchase, enquiry and qualified lead mean different things. Agree the result that matters, then review the campaigns, bidding, feed and landing page against it.

Capture the demand worth paying for

Search terms, Shopping queries, brand traffic, match behavior, and campaign overlap show where budget is creating value and where it is leaking.

Let business value guide the bid

Conversion quality, acceptable acquisition cost, margin or lead value, and available data determine the bidding strategy and budget.

What I handle in Google Ads

We agree the scope before anything starts. These are the areas I can take on.

Search built around intent

Keywords, match types, negatives, locations, ads, and landing pages are organized around the searches most likely to become revenue.

Shopping feeds that earn relevant traffic

Titles, product types, identifiers, images, attributes, errors, and segmentation are improved around the queries worth buying.

Performance Max with a clear job

Feeds, asset groups, search themes, audience inputs, exclusions, brand controls, and conversion actions are reviewed against real outcomes.

Bids and budgets tied to economics

CPA, CPL, ROAS, margin, lead quality, and conversion volume guide when to hold, cut, reallocate, or scale spend.

Measurement bidding can trust

Primary conversion actions, values, enhanced conversions, calls, forms, purchases and reporting gaps are checked before relying on the numbers.

Reporting that leads to a decision

Updates focus on spend, business results, search insights, tests, budget moves, and what should happen next.

Direct Google Ads ownership

The person setting the strategy is also reviewing search terms and making account changes.
Campaign types get defined roles instead of competing for the same reported conversions.
Business outcomes matter more than inexpensive conversion volume.
Tracking, feed, and landing-page problems are surfaced instead of hidden behind the ad dashboard.
Material tests and budget decisions stay visible to your team.

Is this the right fit?

We discuss the goal, budget and access needed to do the work.

Search, Shopping, or Performance Max needs a strategy behind the automation.
You want budget tied to verified business value, not cheap conversion volume.
You are willing to fix tracking, feeds, or landing pages when they are the constraint.

When a different approach may be needed

You want a guaranteed ROAS before the market, economics, and account are reviewed.
You want Performance Max left on autopilot without understanding what it is buying.
You only want more traffic even when the conversion path is the real problem.

Frequently asked questions

When is Google Ads the right channel?

Google Ads is strongest when people already search for what you sell. The right mix depends on search demand, margins, conversion value, competition, and whether the goal is ecommerce sales or qualified leads.

Do you handle Search, Shopping, and Performance Max?

Yes. Each campaign type gets a clear job, budget, conversion goal, exclusions, and measurement rules so automation supports the strategy instead of replacing it.

How do you control Performance Max?

I review conversion actions, asset groups, feeds, search themes, brand controls, exclusions, overlap, and the real sales or lead quality behind the reported results.

Do you handle conversion tracking and Shopping feeds?

Yes. Conversion actions, values, enhanced conversions, calls, forms, purchases, feed titles, identifiers, attributes, errors, and query relevance can all be part of the work when they affect performance.

Do you work with businesses outside the Philippines?

Yes. I work remotely with ecommerce and lead-generation businesses in the US, UK, Australia, New Zealand, Canada, the Philippines, and other international markets.