Shopify storefront
Shogun Sports
Sports equipment Shopify storefront from my client project work.
Visit the store ↗Shopify expert · development + CRO + paid growth
Shopify builds and rebuilds around the buying path
Plenty of stores look done and still lose people between the product page and the payment screen. I build and rebuild Shopify around the path a buyer actually takes, then wire up the tracking and paid traffic when those turn out to be the real limit.
Get a project review ↗Shopify builds, rebuilds, migrations, Liquid development, CRO, and purchase measurement. Paid traffic is added only when it is part of the constraint.
What the store must do
- Store structure supports how customers browse and buy
- Product pages answer the questions that block purchase
- Mobile speed, cart, checkout, and purchase tracking are treated as one path
- A focused fix is preferred when a full rebuild is unnecessary
- building and operating Shopify stores
- Since 2017
- paid media and creative strategy
- Google + Meta
Stores I have built
Selected Shopify builds.
Public examples of my Shopify work. These screenshots show the storefronts from the project record; the live sites may have changed since. They demonstrate build work, not a measured conversion lift.
Shopify storefront
LumoraLicht
Lighting Shopify storefront from my client project work.
Visit the store ↗Shopify storefront
M41 Photo Magnets
Personalized photo magnets Shopify storefront from my client project work.
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Amorin Jewelry
Jewelry Shopify storefront from my client project work.
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FlavSmiles
Oral care Shopify storefront from my client project work.
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Ideal Beauty Deals KSA
Beauty and personal care Shopify storefront from my client project work.
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Ideal Beauty Deals Philippines
Beauty and personal care Shopify storefront from my client project work.
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Skin Solutions UAE
Beauty and personal care Shopify storefront from my client project work.
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Ideal Beauty Deals
Beauty and personal care Shopify storefront from my client project work.
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Alpha Plus Size
Fashion Shopify storefront from my client project work.
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Fire and Safety Systems UK
Fire safety equipment Shopify storefront from my client project work.
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1930 Clothing
Fashion Shopify storefront from my client project work.
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Recover Asia
Recovery equipment Shopify storefront from my client project work.
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Concepts & Designs
Fashion Shopify storefront from my client project work.
Visit the store ↗Storefront development
Glarefusion
Shopify storefront design and development for a lighting and home decor business.
Visit the store ↗Where stores lose buyers
Theme choices, product pages, speed, tracking, cart, and checkout all affect what a customer costs to acquire. Build decisions should support the purchase, not just the launch.
Build around the buying decision
Product structure, copy, proof, navigation, mobile UX, and checkout are organized around what customers need before they purchase.
Connect the store to the growth system
Purchase measurement, Google Ads, Meta Ads, and CRO can be connected when the evidence shows they are part of the same constraint.
What I handle in Shopify
We agree the scope before anything starts. These are the areas I can take on.
Store builds and launches
Theme setup, product and collection structure, navigation, payments, shipping, apps, and launch QA built around a usable purchase path.
Custom Liquid development
Custom sections and templates, metafields, metaobjects, Shopify Markets, B2B catalogs, price lists, and practical integrations.
Rebuilds and migrations
Moves from older setups or other platforms with URL mapping, redirects, catalog QA, and launch checks planned before cutover.
Product pages and storefront CRO
Benefits, specifications, imagery, proof, objections, delivery, returns, pricing, variants, and calls to action are organized around the buying decision.
Speed and mobile usability
Heavy assets, unnecessary apps, blocking scripts, layout shifts, and mobile friction are reduced where they interfere with the purchase path.
Purchase tracking and paid traffic
Shopify purchase data can be validated across Meta, Google Ads, GA4, and GTM, then used to guide paid-growth decisions.
Operator-led Shopify development
- Store decisions are judged against the purchase path, traffic source, and business economics.
- Operating an ecommerce business since 2016 brings fulfilment, returns and customer questions into my store decisions.
- Speed, purchase measurement, product pages, cart, and checkout are treated as one customer journey.
- A focused fix is recommended when it can solve the problem without a full rebuild.
- Work that needs a larger engineering team is identified early instead of quietly overcommitted.
Is this the right fit?
We discuss the goal, budget and access needed to do the work.
- You need a Shopify store built, rebuilt, migrated, or improved around conversion.
- You want the store and purchase measurement connected to the paid-growth strategy.
- You have an existing store where product pages, cart, checkout, speed, or tracking may be losing buyers.
When a different approach may be needed
- You need a large custom Shopify app or enterprise platform engineering project.
- You only want the cheapest theme installation with no conversion or measurement work.
- You want a guaranteed revenue result before the product, market, economics, and traffic are reviewed.
Frequently asked questions
Do you build complete Shopify stores?
Yes. I handle theme setup and customization, product and collection structure, navigation, payments, shipping, apps, tracking, and launch. The build is planned around how customers will actually find and buy the product.
Do you handle migrations and rebuilds?
Yes. I handle Shopify rebuilds and migrations when the current setup is holding the store back. URL mapping and redirects are planned before launch so existing organic traffic is protected.
What custom Shopify development do you handle?
Custom Liquid sections and templates, metafields and metaobjects, Shopify Markets, B2B catalogs and price lists, and practical Admin API integrations. Large multi-month custom apps need a dedicated engineering team and are outside my scope.
Do you handle paid growth too?
Yes. Shopify, purchase measurement, Google Ads, Meta Ads, creative, and CRO can be connected when the growth constraint crosses those areas. You do not need to buy all of them as a package.
Can you improve the store I already have?
Yes. If the current theme can support the result, I prefer a focused fix to product pages, cart, checkout, speed, or tracking over a rebuild you do not need.
Send me the store
Send your store and what you think is wrong. You get my read on where buyers are dropping out and what fixing it would involve.
Get a project review ↗
We discuss fit and scope before work starts.
Connect the store to acquisition
Shopify conversion work is strongest when the traffic, offer, measurement, and post-click experience support the same business goal.