Free checklist
Find the leaks before you spend more.
Five checks across the path from ad click to qualified conversation or sale. Use them to identify questions worth investigating before adding budget.
What you will check
- The primary business outcome is clearly defined for each campaign.
- Ad, landing page, and offer promise the same next step.
- Tracking records qualified outcomes, not only clicks and form fills.
- Budget decisions account for revenue, product costs, fulfilment, fees and ad spend.
- Follow-up is fast enough to turn intent into a real sales conversation.
The checklist helps you review the setup. To assess profitability, use your revenue and costs alongside the ad-platform figures.
Send it to me
I will email the checklist. You can separately opt in to occasional notes on paid media, measurement and CRO.
Need help with what you find?
Share your website, current setup and the question you want to answer. We can discuss fit and scope before work starts.