Content playbook
Make the right client recognize the problem.
Plan useful content around the decisions your buyers face. Adapt the same idea for LinkedIn, Facebook, YouTube and your blog.
Twelve topics. Three jobs.
Help readers recognize a problem, understand a decision and judge the evidence. These are starting ideas to adapt to your own experience.
Problem awareness
Name the expensive problem
- Your ROAS can look healthy while your margin gets worse
- The conversion event that makes a campaign look better than it is
- Why low CPL can still produce a weak sales pipeline
- The Shopify product-page leak paid traffic cannot fix by itself
Decision education
Explain how to choose the next move
- When to change the target ROAS and when to leave it alone
- Google Ads versus Meta Ads by intent, economics, and time horizon
- The three tracking checks to run before increasing budget
- How to decide whether the bottleneck is media, creative, or conversion
Proof and action
Show the evidence and invite the next step
- What a real performance snapshot can prove, and what it cannot
- A before-and-after measurement map without unsupported claims
- The first 90-day priorities for a Shopify or lead-generation account
- What to bring to a project review call
A structure to try
Hook. Point. Proof. Action.
Keep each post focused on one decision. Use only evidence you can substantiate and have permission to share.
- Hook
- Name one costly, specific problem in plain language.
- Point
- Explain the decision rule or diagnostic behind it.
- Proof
- Use a source-backed snapshot, process example, or transparent limitation.
- Action
- Give one practical next step and one clear CTA.
One idea, four useful formats.
- A short explanation of one decision.
- A practical example with a clear question.
- YouTube
- A screen walkthrough or structured explanation.
- Blog
- A searchable reference with the full reasoning.
Working on paid media or creative?
Share the project and what you want to improve. We can discuss the support you need.