Google Ads Bidding Strategies Explained (and When to Use Each)
Manual CPC, Maximize Clicks, Target ROAS, Maximize Conversion Value — when each makes sense and when each will burn your budget.
Read article ↗Marketing notes
Google Ads articles · Page 3
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗Google Ads · Page 3 of 4 · 39 articles
Google Ads Quality Score: How It Works and How to Raise It
Quality Score directly affects your CPC and Ad Rank. The three components, what actually moves them, and the audit that lifts an account from QS 4 to QS 7+.
Read article ↗YouTube Ads for E-commerce: A Practical Playbook (2026)
YouTube can be a profitable acquisition channel for ecom — or a money pit. The exact campaign types, creative requirements, and audience setup that converts.
Read article ↗Google Demand Gen / Discovery Ads: Practical Guide (2026)
Demand Gen (formerly Discovery) puts your visual ads in front of users browsing YouTube, Discover, and Gmail. The when, how, and why for ecom brands.
Read article ↗Google Display Network for Retargeting (Without Wasting Money)
Display retargeting can recover 8–15% of abandoned carts at fractional CPMs — or burn through ₱20K on bot traffic. Here's the setup that actually delivers.
Read article ↗Google Ads for Service Businesses (Philippines, 2026)
Service businesses convert better on Google than Meta. Here's the campaign structure, keyword strategy, and lead-form setup that fills your calendar.
Read article ↗Local Service Ads in the Philippines: What You Need to Know (2026)
Local Service Ads (LSA) appear at the top of Google with the 'Google Guaranteed' badge — and you only pay per lead. Here's eligibility, setup, and what to expect.
Read article ↗Google Ads Conversion Tracking: The 2026 Setup Guide
Without conversion tracking, your Google Ads campaigns optimize blind. Here's the complete setup — Shopify, custom site, GTM, and Enhanced Conversions.
Read article ↗Google Tag Manager + Google Ads: The Right Setup (2026)
GTM is the cleanest way to manage Google Ads, GA4, and Pixel tags across your site. Here's the standard setup that gives you full attribution without breaking on every theme update.
Read article ↗GA4 + Google Ads Integration: Get the Audiences and Reports Right
GA4's data unlocks Google Ads audiences, attribution, and reporting. Here's the integration setup, the segments to import, and the reports to actually use.
Read article ↗Google Ads Scripts: Time-Saving Automation (2026)
Google Ads Scripts let you automate audits, alerts, and bid adjustments. Here are 7 scripts I run on every client account — and where to find them.
Read article ↗Google Ads Troubleshooting: Why Your Account Isn't Spending (or Performing)
Account spending ₱200/day instead of ₱2,000? ROAS dropped overnight? Here's the diagnostic checklist that finds the issue in 15 minutes.
Read article ↗Need help applying it?
Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.