How to Audit a Performance Max Campaign: 15 Checks
Audit PMax goals, values, channels, search terms, brand traffic, URLs, products, audiences, assets, budgets, and incrementality before increasing spend.
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Google Ads articles · Page 1
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗Google Ads · Page 1 of 4 · 39 articles
Google Journey-Aware Bidding: How to Prepare Your Lead Funnel
Journey-aware bidding can learn from multiple lead-to-sale stages. This guide shows how to map goals, values, CRM stages, tracking, and guardrails before testing it.
Read article ↗Google Marketing Live 2026: 12 Updates Advertisers Should Act On
A practical breakdown of Google Marketing Live 2026—from AI Search ads and AI Max to journey-aware bidding, total budgets, Asset Studio, Demand Gen, and measurement.
Read article ↗Google AI Max for Search Campaigns: Setup and Migration Checklist
A practical guide to AI Max search-term matching, text customization, Final URL expansion, controls, reporting, experiments, and the DSA migration timeline.
Read article ↗Budget Pacing and Seasonality: Spending the Right Amount at the Right Time
Most accounts spend a flat monthly budget into a demand curve that is anything but flat. Here's how to pace spend against actual demand, handle peaks without resetting the learning, and stop the end-of-month scramble.
Read article ↗B2B PPC When the Sales Cycle Is Six Months Long
B2B paid campaigns fail on a measurement problem, not a targeting one: the conversion that matters happens months after the click, so bidding optimises toward whatever it can see instead. Here's how to close that loop.
Read article ↗Call Tracking for PPC: Measuring the Conversions Your Forms Never See
For service businesses, a large share of paid enquiries arrive by phone — and most accounts can't see any of them. Here's how to track calls properly, and how to avoid optimising toward calls that were never going to buy.
Read article ↗Consent Mode: What It Does to Your Conversion Data
Consent mode changes what your tags send, what Google models, and what you can build audiences from. Most implementations are quietly broken in one of four ways — here's how to tell whether yours is one of them.
Read article ↗Server-Side Tagging: What It Actually Fixes (and When It's Not Worth It)
Server-side tagging is sold as a fix for tracking loss. It does recover data — but not all of it, and not for free. Here's what it genuinely solves, what it doesn't, and how to decide whether your account needs it.
Read article ↗Keyword Research for Service Businesses (How to Find Hire-Intent Searches)
For service businesses, the whole game is separating people ready to hire from people just researching — and from job-seekers wasting your budget. A step-by-step method to sort every keyword by intent.
Read article ↗How to Set Up Enhanced Conversions in Google Ads (Step by Step)
Cookie loss is eating your reported conversions. Enhanced conversions recovers them using hashed first-party data — here's how to turn it on, map the fields, and confirm it's actually working.
Read article ↗How to Set Up Offline Conversion Tracking (Teach Google & Meta Which Leads Actually Buy)
The single highest-leverage fix for lead-gen accounts, done step by step: capture the click ID, record the outcome in your CRM, and import won deals back so bidding optimizes for buyers — not form-fillers.
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