Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗Home Services · Page 1 of 2 · 17 articles
Calculate a defensible Meta Ads test and scaling budget from job capacity, close rate, qualified-lead cost, creative needs, and cash-flow limits.
Read article ↗Build HVAC Meta campaigns around repair urgency, seasonal tune-ups, maintenance memberships, and replacement economics—then measure booked and completed jobs instead of cheap forms.
Read article ↗A practical Meta Ads system for roof inspections, storm response, repairs, and replacements—with qualification, proof, financing and insurance guardrails, and booked-job measurement.
Read article ↗Build plumbing Meta campaigns around staffed emergency calls, planned high-value work, qualification, dispatch capacity, and cost per completed job—not raw lead volume.
Read article ↗A step-by-step Meta Ads guide for recurring residential, one-time, move-out, and commercial cleaning—with route density, retention, qualification, and completed-clean economics.
Read article ↗Choose the first paid channel for HVAC, plumbing, roofing, cleaning, landscaping, and other local services using demand type, response capacity, job value, tracking, and budget.
Read article ↗How to configure an automation-first Meta leads campaign for home services without giving up service-area, capacity, qualification, or booked-job economics.
Read article ↗A home-services decision guide for choosing where Meta prospects should convert, based on urgency, qualification, customer effort, staffing, and booked-job measurement.
Read article ↗A six-or-fewer-question Messenger flow for qualifying home-services leads, with scripts, routing rules, CRM fields, and templates for multiple trades.
Read article ↗A category-based negative keyword checklist for trades and home services, with match-type guidance and a weekly search-term review process.
Read article ↗Build home services campaigns around service economics, location, urgency, and booked jobs—not a tangled list of keywords.
Read article ↗Work backward from crew capacity, close rate, and gross profit to calculate a defensible Google Ads budget—then decide whether to scale, hold, or fix the funnel.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.