Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗Meta Ads · Page 3 of 5 · 56 articles
Before you blame the algorithm, audit the account. Signal quality, structure, creative fatigue, and the economics behind the numbers — the checklist I use before changing anything.
Read article ↗Step-by-step guide to launching profitable Meta Ads for your fashion brand. From campaign structure to creative strategy.
Read article ↗Complete guide to running profitable Meta Ads for beauty and skincare brands. Before/after results, testimonials, and education-based selling.
Read article ↗Launch profitable Meta Ads for home goods and kitchen products. Product demos, problem-solution ads, and gift angles that convert.
Read article ↗Complete Meta Ads setup for fitness and supplement brands. Transformation stories, education-based selling, and compliance-friendly approaches.
Read article ↗Launch profitable Meta Ads for jewelry and accessories. Gift angles, lifestyle creative, and high-AOV strategies that work.
Read article ↗Drive customers to your restaurant or food delivery service with Meta Ads. Local targeting, appetizing creative, and limited-time offers.
Read article ↗Choose a Meta objective by the business result you need—not by the cheapest surface metric. This guide maps objectives, conversion locations, performance goals, tracking, and buying types.
Read article ↗Complete guide to retargeting and remarketing for e-commerce. Learn pixel audiences, custom audiences, lookalikes, and funnel-based campaigns that convert.
Read article ↗Master Facebook/Meta Ads conversion tracking with Conversions API setup, iOS14 workarounds, and event parameter optimization for accurate data.
Read article ↗A practical guide to account access, measurement, campaign setup, creative testing and evidence-led review.
Read article ↗The Meta Ads debate that won't die. Here's the honest answer in 2026 — when CBO wins, when ABO wins, and how to use both strategically.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.