Meta Advantage+ Sales Campaigns (Formerly Shopping)
Review Advantage+ sales campaign settings, creative, measurement and budget decisions without assuming automation is a universal winner.
Read article ↗Marketing notes
Meta Ads articles · Page 4
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗Meta Ads · Page 4 of 5 · 56 articles
Facebook Lookalike Audiences: Do They Still Work in 2026?
Lookalikes used to be the cheat code. Then iOS 14 happened. Here's what actually still works for lookalikes — and the source audiences that make them perform.
Read article ↗The Hook-First Video Ad Formula That Stops the Scroll
The first 3 seconds of your video ad decide whether ₱500 or ₱5,000 worth of attention happens. Here's the hook framework that's worked across 200+ campaigns.
Read article ↗Static vs Video Ads: Which Actually Wins in 2026
Conventional wisdom says video. The data says it depends. When statics outperform video, when video crushes static, and the mix that scales best.
Read article ↗Meta Ads Scaling Playbook: From ₱500/day to ₱50,000/day
Most accounts plateau at ₱5K/day because they scale wrong. Here's the rules that get you to ₱50K/day without ROAS collapse — vertical, horizontal, and the warning signs.
Read article ↗Why Your Meta Ads Stopped Working (Diagnostic Guide)
Your ads were profitable. Then they weren't. Walk through this 12-point diagnostic to find what broke — and the order to fix it.
Read article ↗Facebook Ad Copywriting: 7 Frameworks That Actually Work
PAS, AIDA, the 4 Cs — and 4 lesser-known frameworks. The exact templates I use to write Facebook ad copy that converts in PH and international markets.
Read article ↗Facebook Custom Audiences: The 2026 Setup Guide
Custom audiences are still where the highest-ROAS retargeting lives. The exact 12 audiences I build for every Shopify store, segmented by recency and intent.
Read article ↗Meta Ads Troubleshooting Guide: 25 Problems and Safe Fixes
Use this evidence-first checklist to diagnose Meta Ads delivery, tracking, billing, policy, creative, and lead-quality problems without making the account harder to recover.
Read article ↗iOS 14+ Meta Ads Strategy: How to Win Despite Tracking Loss
iOS tracking changes broke 30–50% of pixel attribution. Here's the stack and strategy that recovers most of it — CAPI, server-side, and the new playbook.
Read article ↗Meta Pixel Events: The Complete Setup and Mapping Guide
Map customer actions to events, check values and deduplication, and investigate tracking problems without assuming every discrepancy is lost data.
Read article ↗Meta Ads on a Low Budget: Starting With ₱10,000
Don't need ₱100K to make Meta Ads work. Here's the strategy for ₱10,000 starting budgets — what to skip, what to focus on, and what's realistic at this scale.
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