Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗Google Ads · Page 2 of 4 · 39 articles
Google cannot tell a future customer from spam unless your sales process sends the answer back. This guide shows how to connect search intent, lead stages, CRM outcomes, and bidding.
Read article ↗Most nonprofits with the grant spend a fraction of it and convert almost none. How to actually use the $10K, when to add a paid account, and how a donation campaign hit 17x return.
Read article ↗The exact audit I run on every Google Ads account takeover — conversion actions, search terms, PMax, feeds, and the economics behind the bids. Use it yourself, or see what a real audit covers.
Read article ↗An honest comparison for Filipino businesses: when Google Ads wins, when Meta Ads wins, and the under-the-radar combinations that out-perform either channel alone. From real client campaigns.
Read article ↗How much do Google Ads really cost in the Philippines? Real CPC, CPM, and CPA ranges by industry, plus the minimum monthly budget that's worth running at all — from someone who manages real ad budgets.
Read article ↗Complete guide to setting up Google Ads for e-commerce. Learn Search Ads, Shopping campaigns, Performance Max, and optimization strategies.
Read article ↗Search Ads remain the highest-intent channel in digital. Here's the complete setup, structure, and optimization framework I use across PH and international accounts.
Read article ↗PMax is now the default Google Ads campaign for ecom. The real setup, the asset groups that work, and the traps that make most accounts overspend on garbage placements.
Read article ↗Connect your Shopify catalog to Google Shopping in 7 steps. Plus the feed optimizations that lift impression share and the disapprovals you'll fix as a Filipino seller.
Read article ↗Merchant Center is the foundation of every Google Shopping and PMax campaign. Here's the full setup, the PH-specific quirks, and the feed health checks that prevent disapprovals.
Read article ↗Most keyword research wastes hours and finds nothing useful. Here's the 5-source method that produces a campaign-ready keyword list in 90 minutes.
Read article ↗Most accounts waste 20–35% of their Google Ads budget on irrelevant clicks. Negative keywords fix that. Here's the master list and the workflow that catches them.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.