Customer LTV: How to Calculate It and Make It Bigger
LTV is the most-quoted, least-understood ecom metric. Here's how to actually calculate it for your store, what 'good' looks like, and the levers that grow it.
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E-commerce articles · Page 2
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗E-commerce · Page 2 of 2 · 21 articles
E-commerce Tracking Setup (GA4, GTM, Shopify) 2026
The complete tracking stack for a Shopify store: Pixel + CAPI, GA4, GTM, Klaviyo, Google Ads. Step-by-step, with verification checklist.
Read article ↗E-commerce Attribution Models: Which to Trust
Last-click? Multi-touch? Data-driven? With iOS 14+ and cookie deprecation, attribution is messier than ever. Here's a framework for what to trust and what to ignore.
Read article ↗E-commerce KPIs That Actually Matter (and Ones You Can Ignore)
There are 50+ ecom metrics. You need 12. Here's the real KPI dashboard for running an ecom store, ranked by what actually moves revenue.
Read article ↗Influencer Marketing in the Philippines: Honest Playbook (2026)
Filipino influencer marketing in 2026: the rates, the tiers, the contracts, and the painful lessons from spending ₱2M+ on creator deals across multiple brands.
Read article ↗E-commerce Launch Checklist: 60 Items Before You Open
Don't open your store with a broken Pixel and missing return policy. Here's the 60-item launch checklist I work through with every new ecom client.
Read article ↗Black Friday, 11.11, 12.12 Playbook for Philippine Stores (2026)
Mega sale events can do 20–40% of your annual revenue. Or they can torch your margins if you're not ready. Here's the timeline, prep work, and execution playbook.
Read article ↗E-commerce Returns & Refunds Policy (Philippines, 2026)
PH consumers expect flexible returns. The policy that protects your margins, builds trust, and avoids regulatory issues — written by an operator, not a lawyer.
Read article ↗E-commerce Reviews: Collecting and Displaying Them Right
Reviews lift conversion 10–20%. The system that collects 100+ authentic reviews per product, displays them for max impact, and dodges fake-review pitfalls.
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