Google Demand Gen / Discovery Ads: Practical Guide (2026)
Demand Gen (formerly Discovery) puts your visual ads in front of users browsing YouTube, Discover, and Gmail. The when, how, and why for ecom brands.
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Marketing articles · Page 15
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 15 of 17 · 204 articles
Google Display Network for Retargeting (Without Wasting Money)
Display retargeting can recover 8–15% of abandoned carts at fractional CPMs — or burn through ₱20K on bot traffic. Here's the setup that actually delivers.
Read article ↗Google Ads for Service Businesses (Philippines, 2026)
Service businesses convert better on Google than Meta. Here's the campaign structure, keyword strategy, and lead-form setup that fills your calendar.
Read article ↗Local Service Ads in the Philippines: What You Need to Know (2026)
Local Service Ads (LSA) appear at the top of Google with the 'Google Guaranteed' badge — and you only pay per lead. Here's eligibility, setup, and what to expect.
Read article ↗Google Ads Conversion Tracking: The 2026 Setup Guide
Without conversion tracking, your Google Ads campaigns optimize blind. Here's the complete setup — Shopify, custom site, GTM, and Enhanced Conversions.
Read article ↗Google Tag Manager + Google Ads: The Right Setup (2026)
GTM is the cleanest way to manage Google Ads, GA4, and Pixel tags across your site. Here's the standard setup that gives you full attribution without breaking on every theme update.
Read article ↗GA4 + Google Ads Integration: Get the Audiences and Reports Right
GA4's data unlocks Google Ads audiences, attribution, and reporting. Here's the integration setup, the segments to import, and the reports to actually use.
Read article ↗Google Ads Scripts: Time-Saving Automation (2026)
Google Ads Scripts let you automate audits, alerts, and bid adjustments. Here are 7 scripts I run on every client account — and where to find them.
Read article ↗Google Ads Troubleshooting: Why Your Account Isn't Spending (or Performing)
Account spending ₱200/day instead of ₱2,000? ROAS dropped overnight? Here's the diagnostic checklist that finds the issue in 15 minutes.
Read article ↗Google Ads Account Structure: The Cleanest Setup for E-commerce
A messy account is impossible to optimize. Here's the campaign-by-campaign structure I build for every Shopify ecom client — predictable, scalable, and easy to audit.
Read article ↗Google Ads Scaling Playbook: From ₱500/day to ₱30,000/day
Scaling Google Ads is more forgiving than Meta — but still has rules. The phases, the lever changes, and the warning signs that prevent ROAS collapse.
Read article ↗Google Ads vs Microsoft Ads (Bing): Should PH Brands Run Both?
Microsoft Ads (formerly Bing Ads) reaches Bing, Yahoo, and DuckDuckGo. Cheaper CPCs, smaller volume. Should Filipino businesses run them? The honest answer.
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