Google Ads Setup Guide: Search, Shopping & Performance Max
Complete guide to setting up Google Ads for e-commerce. Learn Search Ads, Shopping campaigns, Performance Max, and optimization strategies.
Read article ↗Marketing notes
Marketing articles · Page 10
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 10 of 17 · 204 articles
Meta vs Google Ads Creative Testing: What Changes by Platform
Meta and Google do not test creative the same way. Use this platform-by-platform guide to design hypotheses, control variables, read asset reports, and judge real business results.
Read article ↗Retargeting & Remarketing Mastery: Turn Browsers into Buyers
Complete guide to retargeting and remarketing for e-commerce. Learn pixel audiences, custom audiences, lookalikes, and funnel-based campaigns that convert.
Read article ↗Meta Ads Conversion Tracking: CAPI, iOS14 & Event Optimization
Master Facebook/Meta Ads conversion tracking with Conversions API setup, iOS14 workarounds, and event parameter optimization for accurate data.
Read article ↗Landing Page Optimization: CRO, Speed & Mobile-First Design
Complete guide to optimizing e-commerce landing pages for paid traffic. Master conversion rate optimization, speed improvements, and mobile-first design for better ROAS.
Read article ↗How to Launch a Shopify Store in the Philippines (2026 Checklist)
The exact 60-step checklist I use to launch Shopify stores in the Philippines — from domain to payments to ads-ready tracking. Skip the months of trial and error.
Read article ↗Best Shopify Themes for Philippine Stores in 2026 (Speed-Tested)
I tested 14 Shopify themes on a real Philippine store with real product data and real Filipino mobile networks. These are the ones that converted.
Read article ↗Shopify vs WooCommerce in the Philippines (2026): Honest Breakdown
Real cost, real trade-offs, real PH context. Which platform actually wins for Filipino entrepreneurs in 2026 — and the hidden costs nobody warns you about.
Read article ↗10 Shopify Apps Every Store Needs in 2026 (and 5 to Delete)
After auditing 200+ Shopify stores, these are the only apps that consistently pull their weight. Plus the bloated ones I delete from every account I touch.
Read article ↗Shopify Dropshipping in the Philippines: Honest 2026 Guide
Is dropshipping still profitable in the Philippines in 2026? An honest look at suppliers, margins, taxes, and the moves that separate the winners from the burnouts.
Read article ↗Shopify Checkout Optimization: 14 Fixes That Lift Conversion
Most Shopify stores lose 60–70% of buyers between cart and confirmation page. Here are the 14 changes I make on every store I optimize — measured, tested, and stacked.
Read article ↗Shopify Product Photography on a Budget (Phone-First Setup)
You don't need a DSLR or a studio. The setup that makes phone photos look like ₱30,000 commercial shots — under ₱5,000 in gear, no degree in photography needed.
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