Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 7 of 17 · 204 articles
A/B testing needs more traffic than most businesses have — running one below the volume floor just produces confident nonsense. Here's how to actually improve a page at 500, 5,000, or 20,000 visits a month.
Read article ↗For service businesses, the whole game is separating people ready to hire from people just researching — and from job-seekers wasting your budget. A step-by-step method to sort every keyword by intent.
Read article ↗Managing ad accounts well is mostly a boring, repeatable rhythm — not constant tinkering. The daily, weekly, and monthly checklist I run, and the things to deliberately not do.
Read article ↗Cookie loss is eating your reported conversions. Enhanced conversions recovers them using hashed first-party data — here's how to turn it on, map the fields, and confirm it's actually working.
Read article ↗The single highest-leverage fix for lead-gen accounts, done step by step: capture the click ID, record the outcome in your CRM, and import won deals back so bidding optimizes for buyers — not form-fillers.
Read article ↗Stop calling five versions of the same ad a test. This practical system shows how to turn customer problems into distinct concepts, test them cleanly, and decide what to cut, iterate, or scale.
Read article ↗Google cannot tell a future customer from spam unless your sales process sends the answer back. This guide shows how to connect search intent, lead stages, CRM outcomes, and bidding.
Read article ↗If Meta only receives raw form fills, it learns to find form fillers. This guide shows how to connect lead stages, CRM outcomes, Conversions API events, and values so delivery can learn from real clients.
Read article ↗Replace platform screenshots with one weekly view that connects spend to qualified leads, customers, revenue, margin, and the next decision. Includes the exact columns and review routine.
Read article ↗No 'results in week one' promises — a realistic timeline of what competent PPC management does in months one through three, what you should see at each checkpoint, and the warning signs it's going wrong.
Read article ↗Your ads buy the visit; the page decides everything after. The block-by-block anatomy of a lead page that converts — message match, proof, form design, and the friction worth keeping.
Read article ↗Most nonprofits with the grant spend a fraction of it and convert almost none. How to actually use the $10K, when to add a paid account, and how a donation campaign hit 17x return.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.