Instagram Ads vs Meta Ads: Which Drives More Sales (PH 2026)
Both run on Meta's auction. But IG and FB users behave differently. Here's when each platform wins, and how to allocate creative across them.
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Marketing articles · Page 14
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 14 of 17 · 204 articles
Meta Ads Naming Conventions That Actually Help You Optimize
A naming system that lets you understand your account at a glance, run reports faster, and scale without chaos. The exact format I use across all client accounts.
Read article ↗Meta Ads Reporting: The Dashboard I Actually Use
Forget Meta's default reports. Here's the dashboard I check daily, weekly, and monthly to manage real ad budgets — including columns, filters, and what to ignore.
Read article ↗Google Search Ads: The 2026 Complete Guide
Search Ads remain the highest-intent channel in digital. Here's the complete setup, structure, and optimization framework I use across PH and international accounts.
Read article ↗Performance Max: Deep Dive (and How to Avoid the Traps)
PMax is now the default Google Ads campaign for ecom. The real setup, the asset groups that work, and the traps that make most accounts overspend on garbage placements.
Read article ↗Google Shopping for Shopify: Step-by-Step Setup (2026)
Connect your Shopify catalog to Google Shopping in 7 steps. Plus the feed optimizations that lift impression share and the disapprovals you'll fix as a Filipino seller.
Read article ↗Google Merchant Center: Complete Setup Guide (Philippines)
Merchant Center is the foundation of every Google Shopping and PMax campaign. Here's the full setup, the PH-specific quirks, and the feed health checks that prevent disapprovals.
Read article ↗Google Ads Keyword Research for E-commerce (PH 2026)
Most keyword research wastes hours and finds nothing useful. Here's the 5-source method that produces a campaign-ready keyword list in 90 minutes.
Read article ↗Negative Keywords: The Lever Most Google Ads Accounts Ignore
Most accounts waste 20–35% of their Google Ads budget on irrelevant clicks. Negative keywords fix that. Here's the master list and the workflow that catches them.
Read article ↗Google Ads Bidding Strategies Explained (and When to Use Each)
Manual CPC, Maximize Clicks, Target ROAS, Maximize Conversion Value — when each makes sense and when each will burn your budget.
Read article ↗Google Ads Quality Score: How It Works and How to Raise It
Quality Score directly affects your CPC and Ad Rank. The three components, what actually moves them, and the audit that lifts an account from QS 4 to QS 7+.
Read article ↗YouTube Ads for E-commerce: A Practical Playbook (2026)
YouTube can be a profitable acquisition channel for ecom — or a money pit. The exact campaign types, creative requirements, and audience setup that converts.
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